Category Insights Manager

at  FrieslandCampina

Purpose of this role is to Identify, monitor and utilize trends and insights, conduct/supervise market research and give POV to the commercial strategy based on this information to enhances the business decision making.

What we ask

• Bachelor’s degree in any field.
• At least 3-5 years of successful track record in research area of any industry.
• Data centric capability and strong analysis in numbers and has balanced experience in both Qualitative and Quantitative field.
• Good logical thinking, able to connect the dots in translating data into insights.

What we offer

• You’ll become a key part of our ongoing transformation and contribute to provide better nutrition for Indonesia.
• You will be working with a wonderful team who are motivated to contribute and to live our purpose.
• Challenging job.
• A competitive salary.
• Comprehensive training.
• Career development.
• Opportunity to #UnleashYourNature.

Vacancy description

• Handling consumer and shopper research projects of Frisian Flag Indonesia’s Powder portfolio in order to provide insights to marketing/sales business challenges.
• Prepare Marketing Research Plan & Budget in line with marketing plan of each respective Brand Team to fulfill the consumer and shopper research needs. Also strive the usage and methodology for best value for money.
• Manage day-to-day market research activities from brief to reporting.
• Check and monitor the quality of regular tracking reports covering Retail Audit, Home Panel and Brand Health Tracking.
• Prepare Summary of all Market Research reports and all Product Performance Test results and work closely with Brand Team and R&D for the next Action Points.
• Prepare Quarterly Brand Health Dashboard for Action Points by Brand Team.
• Prepare regular project review and agencies evaluation for each research project.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you’re not sure if you’re the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best

Please refer the Job description for details