Category Manager (m/f/d) Primary Care Physicians (PCPs)

at  Abbott Laboratories

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
In Germany, Abbott has more than 4,000 employees working in manufacturing, research and development, logistics, manufacturing, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena and Hamburg.
Working at Abbott

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:

• Career development with an international company where you can grow the career you dream of
• An attractive benefits package (e.g. attractive Abbott Pension Plan, a company bike, employee stock purchase program)
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
• A challenging position in a fast-growing crisis independent industry
• To become part of a dynamic, highly educated, highly skilled, and motivated team
• Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
• Multi-national environment, where we foster the development of our talents within the enterprise

Your Qualification:

• Post-graduate qualification in Professional Marketing/Medical or MBA
• Min. 5 years of HCP Marketing experience in a pharmaceutical, RX driven environment working with exposure to various HCP stakeholders, Sales & Agencies
• Significant experience in working with Primary Care Physicians as well as detailing of RX driven product /scientific concepts for mass adoption
• Experience with Sales Force steering and trainings/deployments
• Public speaking experience and fluent in spoken and written English
• Track record in PCP marketing campaigns development and execution with strong performance and strong Project Management skills
• Experience with successful (digital) detailing strategies and Sales Force enablement processes/tools
• Experience with Saleforce.com and/or Veeva CRM or equivalent tool

• Lead the development and execution of marketing and communication strategies and programs with focus on strategic growth objectives associated with Primary Care Physicians (PCPs), with the ultimate objective to deliver sales and brand equity goals
• Develop and maintain a deep understanding of the PCP segment, their needs, pain points, preferences, motivations, and the content, channels and marketing programs that build connection and drive engagement and “sponsor” these throughout the Commercial organization
• Drive capability and execution excellence in Sales Force (e-)detailing strategies, messaging and call flow executions to ensure consistency in communication, achieve message pull though, break prescription barriers to ultimately deliver sales goals, closely collaborating with Commercial Excellence and Sales Training
• Drive process excellence in Sales Force Enablement and engagement, including coordinating, professionalizing and deploying a drumbeat of regular sales cycle meetings, in close collaboration with Sales and Commercial Excellence teams
• Lead the development and implementation of omnichannel marketing strategies, programs and tactics, including integrated multi-platform, multi-channel Marketing programs and campaigns, aiming at the acceleration of prescriptions in both called and non called on Primary Care Physician segments
• Manage relevant Health Care Agencies and budget to ensure delivery of projects on time and in quality
• Own in-market success of PCP collateral and campaigns to change script/recommendation behavior, including tracking and gathering stakeholder feedback, with market research colleagues where necessary, and adapt programs and tactics as required
• Actively participate as a member of the cross-functional brand team and closely collaborate across the Marketing organization as well as with crossfunctional teams including Sales, Sales Force Training, Commercial Excellence, Market Access, Regulatory, Legal, and Medical Affairs

Your Qualification:

• Post-graduate qualification in Professional Marketing/Medical or MBA
• Min. 5 years of HCP Marketing experience in a pharmaceutical, RX driven environment working with exposure to various HCP stakeholders, Sales & Agencies
• Significant experience in working with Primary Care Physicians as well as detailing of RX driven product /scientific concepts for mass adoption
• Experience with Sales Force steering and trainings/deployments
• Public speaking experience and fluent in spoken and written English
• Track record in PCP marketing campaigns development and execution with strong performance and strong Project Management skills
• Experience with successful (digital) detailing strategies and Sales Force enablement processes/tools
• Experience with Saleforce.com and/or Veeva CRM or equivalent tools

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.
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