Category Marketing Specialist

at  Resideo

Resideo is seeking a Marketing Specialist to support our Water category in EMEA. This position is responsible for collaborating on and assisting with the execution of new product introduction and in-life marketing campaigns
This role works cross-functionally and will help supporting business goals. You will have 3-5 years of experience in marketing communication.

• Supports the strategy and manages the day-to-day execution of B2B and B2C marketing campaigns. Responsibilities include supporting campaign messaging and management
• Supports integrated marketing efforts as it relates to brand website management, content development, collateral asset development.
• Creates and manages assets for product launches and refreshes as well as in-life campaigns, including videos, digital assets, print materials and copy to drive flawless execution and design consistency
• Prepares solution page content for the category and supports on localization as needed
• Key partner to product management and channel marketing teams
• Takes part in segmentation analysis, representing the voice of the consumer/ pro, before, during, and after launch.
• Works with external agency/ freelance resource; managing day-to-day projects and ensuring quality of delivery.
• Provides insight and data in support of marketing campaign analysis to evaluate results.Coordinate go-to-market actions across multiple functions