Category & Shopper Strategy Lead OTC (m/w/d)

at  Haleon

Hello. We’re Haleon—a new world-leading consumer health company, shaped by all who join us. Together, we’re improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands—including Voltaren, Sensodyne, Dr. Best, VitaSprint, Fenistil, Otriven, and Centrum—through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving this in a company that we control, in an environment we’re co-creating, and a culture that’s uniquely ours. This is an exciting time to join us and help shape the future.
For our Munich location, we are looking for a key leader in the Commercial team who will drive the development and execution of OTC Channel Strategies in Shopper/Trade Marketing and Category Management to foster growth for Haleon brands. You will inspire both the business and customers with leading shopper strategies, aiming for sustainable growth and financial goals.
Your role includes setting best practices for other markets and developing your team through coaching and guidance.

Your Role at Haleon :

• Collaborate Across Functions: Work with Sales, Net Revenue Management, Finance, and Marketing to create a comprehensive go-to-market strategy for the Pharmacy channel, covering both immediate and long-term plan
• Champion Shopper & Customer Strategies: Represent shopper and customer strategies in planning, driving mutual growth, and ensuring Haleon outperforms the category.
• Inspire with Channel & Category Strategies: Develop and lead projects that drive profitable growth for both Haleon and the category, positioning Haleon as the market leader.
• Lead Annual Planning: Set targets and priorities based on shopper and category management plans, including promotions and assortment strategies.
• Innovate Execution Approaches: Drive innovative strategies, execution, and customer engagement.
• Monitor Competitors & Financial Oversight: Analyze competitor activities and Haleon performance to recommend best practices for accelerating growth, and manage promotional budgets and ROI assessments.
• Develop & Motivate Team: Guide and inspire a team of up to 10 associates, fostering collaboration and enhancing team goals.

What we expect from you:

• Education: University degree in business administration, economics, marketing, or related field.
• Experience: 10+ years in FMCG and/or Consumer Healthcare sectors, with proven leadership in Shopper/Trade Marketing.
• Skills: Strong project management, strategic and analytical thinking, ability to build compelling channel plans, team building & leadership, and strong communication skills.
• Relationships: Proven track record of building customer relationships and driving mutual growth, working closely with the Commercial Leadership Team, General Manager, and Sales Leadership Team.
• Agency Management: Experience in managing agencies and driving creativity, collaborating with Agency Partners.
• Channel Know-How: Deep understanding of Pharmacy/OTC channels, working with Category Marketing Director, Brand Teams, and Commercial Excellence Function Leaders.
• Languages: Fluent in English and German.
• Financial & Analytical Insight: Collaborate with Finance Business Partners and Consumer & Business Insights and Analytics teams.

Our Benefits:

• Join a dynamic team in an inspiring and international environment, right in the heart of Munich. Embrace our engaging culture of open, direct communication, or “Du-Kultur,” while working in a central location.
• Enjoy the flexibility of remote work while maintaining a healthy work-life balance. Our hybrid model allows employees to work from the office three days per week, with the option to work from home as needed. Additionally, you can work up to 10 days per year from abroad, and our flexible time-tracking models provide even more freedom.
• We offer more than just a paycheck. Along with a competitive salary aligned with the collective agreement, you’ll receive a performance-based bonus that recognizes your contributions to our shared success. As per our agreement, you’ll enjoy at least 30 vacation days, special leave for important occasions, holiday pay, an annual bonus, and a company pension plan.
• We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package. We support mothers, fathers, and same-sex couples in family planning. Following the birth of a child, employees are entitled to family-friendly time off, as well as a birth allowance, a childcare subsidy, and access to emergency childcare services to ease your return to work.
• Health and well-being are a priority. We provide comprehensive health benefits, including vaccinations, regular access to our products, and sports-related perks. Plus, you’ll enjoy attractive corporate discounts on fashion, sports activities, concerts, and lifestyle offerings, as well as a subsidized canteen with healthy meal options.
• Your growth matters to us. We offer an extensive range of training opportunities, covering leadership, business skills, and technical competencies. You can even participate in our own “Mini-MBA” program at no cost to advance your career.
• We also make mobility easy and sustainable with a travel allowance, free underground parking in Munich, and our “Lease-a-bike” program.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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• Collaborate Across Functions: Work with Sales, Net Revenue Management, Finance, and Marketing to create a comprehensive go-to-market strategy for the Pharmacy channel, covering both immediate and long-term plan
• Champion Shopper & Customer Strategies: Represent shopper and customer strategies in planning, driving mutual growth, and ensuring Haleon outperforms the category.
• Inspire with Channel & Category Strategies: Develop and lead projects that drive profitable growth for both Haleon and the category, positioning Haleon as the market leader.
• Lead Annual Planning: Set targets and priorities based on shopper and category management plans, including promotions and assortment strategies.
• Innovate Execution Approaches: Drive innovative strategies, execution, and customer engagement.
• Monitor Competitors & Financial Oversight: Analyze competitor activities and Haleon performance to recommend best practices for accelerating growth, and manage promotional budgets and ROI assessments.
• Develop & Motivate Team: Guide and inspire a team of up to 10 associates, fostering collaboration and enhancing team goals