CB SoHo Product Manager Loyalty & Convergence

at  Vodafone

MAIN ACCOUNTABILITIES:

• Definition of commercial strategy for Convergent customer base, in terms of outbound and inbound campaigns, including pricing definition with a total account perspective
• Customer base and deact analyses, for identifying useful insights for reaching commercial targets, such as churn and outflow
• Establishment of close relationships with all sales channels (inbound and outbound, physical and phone) to deliver commercial targets
• Budget planning, constant monitoring of deact and renewals performance, nontheless continuous correction of commercial levers given to sales channels
• Continuous improvement and definition of the commercial offer, along with the processes related to the customer experience
• Management of Loyalty & Reward program (accountability for all Vodafone Business segments), by identifying commercial partners for offering rewards/gratuities to the customer base, along with the definition of commercial campaigns for promoting the program

MINIMUM SKILLS AND COMPETENCIES:

• Analytical thinking and problem solving attitude
• Strong attitude to complexity management
• Collaboration
• Proactivity
• Stakeholder management
• Project Management

MUST HAVE QUALIFICATIONS:

• University Degree or equivalent
• Excellent use of Excel
• Good understanding of services industry, where knowledge of TLC/ICT is a plus
• Basic use of SAS is a plus

In this role, you will be part of the SoHo & SME Marketing Team as Product Manager focused on micro-business customer base (companies with up to 9 employees) with the main objective to maintain and grow the value of mobile and fixed customer base (convergent customers). Moreover, having a broad view on all the core products, the role includes also the responsibility of the loyalty and reward program for all Vodafone Business segments.