CEE eRetail Media Lead

at  Sanofi US

WHAT WE OFFER

• Immersion in the CHC environment and opportunity to work with a great team with diverse and highly advanced skill sets.
• A real & concrete career path at Local, Regional or Global level with P&L management & People management role opportunities.
• A Career development in eCommerce & Digital with upskilling programs and tailor-made trainings.
• Empowerment to do the right thing for the business.

ABOUT THE ROLE

Ready to push the limits of what’s possible? Join Sanofi CHC in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.
At Sanofi Consumer Healthcare, we believe Digital & eCommerce will revolution the Healthcare industry, improve our consumers well-being to make them live healthier and fuller lives.
By 2026, around 15% of our Consumer Healthcare business accounting for >1Bn € will be made through eCommerce, and 50% of our sales growth will be eCommerce or influenced by eCommerce. We are enlarging our capabilities and looking to hire a Retailer Media Lead reporting to the Head of eCommerce.
As part of the Sanofi Consumer Healthcare eCommerce team, you will have responsibility for a strategic role where you will define & optimize the Retailer Media strategy, set the KPIs, partner with the Digital Marketing team, Head of eCommerce & Digital Shelf lead to build an end-to-end Digital-eCommerce strategy across the Funnel, and continuously optimize activities based on new trends to offer a seamless consumer experience on our brands. In addition, you will ensure value delivery by using performance metrics and analysis.

MAIN RESPONSIBILITIES

• Work in close collaboration with the eCommerce, Marketing & Digital heads.
• Define eRetail Media Strategy at CEE level with tailored, strong recommendations on the activations to prioritize on country level.
• Connect eRetail Media Strategy to brand strategies – create and implement with digital hub campaigns to build an E2E (full-funnel) media strategy on our brands.
• In conjunction with Digital Marketing & Head of eCommerce, ensure that online and offline marketing/promotional calendars and cycle plan are in sync with our strategy and campaigns are well coordinated.
• Build a “Digital-Commerce First” culture across functions.
• Define Sales & Non-Sales KPIs to focus on for each market based on level of investment.
• Analyze the performance of our onsite & offsite activations and build learnings.
• Apply learnings from our activations to optimize our media spends and improve ROAS.
• Be at the edge of new trends and deploy a “first comer advantage” strategy to build our leadership in time.
• Educating cross-functional teams, coaching, mentoring and experience managing performance driven by service level standards and KPIs.
• Work with Global & Regional eCommerce team members to prepare the technology agenda for ecommerce aligned with the business plans and help roll out across markets working in tandem with the Region.
• Representing Sanofi CHC in collaboration with global structures to report local performance and transplant best practices from other markets.
• Communicating effectively, organizational skills, problem solving and multi-tasking.
• Operating effectively in a changing environment, using initiative and having impact on the organization development.