Channel Campaign Manager, Gift Catalog (Direct Marketing)

at  World Vision USA

World Vision is hiring a Channel Campaign Manager (Gift Catalog) to serve on the Direct Marketing Team.

THE JOB

World Vision is looking for a Channel Campaign Manager to create channel marketing campaigns designed to activate, engage, and retain supporters through the World Vision Gift Catalog product.
Keep Christ central in individual and corporate life. Actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions); incorporate WV Core Values into decisions within scope of role.

YOU BRING THESE SKILLS:

• Orientated towards results: Drives for quality results and success; demonstrates a sense of urgency in achieving goals; persists despite obstacles.
• Excellent at planning and organizing: Establishes a systematic course of action for self or others to ensure accomplishment of a specific objective. Determines priorities and allocates time and resources effectively.
• Analytical thinker: Builds a logical approach to address issues, problems or opportunities or manage the situation at hand by drawing on own knowledge and experience base and calling on other references and resources as necessary.
• Strong communication skills: Presents ideas articulately. Uses effective listening skills to promote the free flow of information. Shows consistency between words and actions. Works collaboratively with others to promote consistent communication across the department.
• Able to meet deadlines: Works effectively in a deadline driven environment, meeting or exceeding time and quality expectations.Approaches problems boldly and seeks to solve them:
• Understands fundraising and the goals of World Vision: Understands trends in marketing, identity building, and communication strategies for nonprofit organizations. Demonstrates thorough knowledge of fundraising. Knows what it takes to develop and/or support a successful fundraising campaign, appeal or program. Understands fundraising sources and competition for funds.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business or related field or equivalent work experience (8 years).
• In addition to education or education equivalent, requires 5 years of work experience in marketing, fundraising or a related area.
• Experience must include at least 3 years of developing marketing plans and strategies in campaign management and channel marketing (email, mobile, social, direct mail, etc.).
• Additional required skills and knowledge include: Thorough knowledge of marketing as it relates to planning, budgets, strategies, and metrics; Experience with campaign testing, forecasting, analytics and measurement; Demonstrated aptitude to proactively lead business improvement; Lead and inspire cross-functional collaboration, relationship building, influence and negotiation; Strong project and process management skills.
• Gift catalog or catalog experience strongly preferred.

ADDITIONAL SKILLS WE ARE INTERESTED IN:

• Strong attention to detail is vital to this role (creative review process, proofreading, and budgetary details).
• Highly task-oriented that requires a significant level of heads down work and focus time on assignments & projects as assigned.
• Prior catalog experience is a plus.

• Lead internal/external teams in the development of compelling and relevant cross-channel campaign strategies for the World Vision Gift Catalog.
• Partner with Marketing Automation Specialists to implement designed campaigns.
• Manage the entire end-to-end gift catalog process, including the creation of strategies, creative briefs, production schedules, creative reviews, and other operational processes that are necessary for the life-cycle execution of the catalog campaigns.
• Coordinate and communicate with key stakeholders. Maintain project plans and calendars, manage budgets; manage creative reviews, manage and finalize approvals.
• Build and implement campaign marketing strategy; mail plans, and standardize campaign processes.
• Partner with Product/Segment Leaders in the development of donor journeys and product pricing, info, etc.
• Evaluate & report campaign marketing performance; provide recommendations to inform strategies.