Channel Field Marketing - MX

at  Motorola Solutions

COMPANY OVERVIEW

At Motorola Solutions, we’re guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission -critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.

JOB DESCRIPTION

• Lead the marketing activities in the region of responsibility (Mexico) and be responsible for the development and implementation of the channel marketing plan in the territory, in line with the sales team’s priorities, including channel sell-through and sell-out programs, demand generation for channel marketers, and brand building programs.
• Work closely with the Mexico Channel Sales Team to generate an incremental sales pipeline for existing and new products and services.
• Direct marketing liaison Channel Sales Director and CSEs (Channel Sales Executives)
• Manage and distribute the territory budget according to the plan
• Utilize demand generation tools, resources, and agencies for campaigns and programs and reporting purposes
• Create integrated programs and demand generation campaigns in alignment with new product launches, co-marketing campaigns, existing product upsells and cross-sells, and new market development
• Adapt regional content for local use (as needed)
• Develop and deploy incentive campaigns
• Review and approve partner use of co-op funds
• Develop customer case studies to promote portfolio benefits to customers
• Planned, developed, and tracked events, including trade shows, conferences, anniversaries, industry events, technology days, etc.
• Support local distributors and partners with marketing programs and initiatives that grow sales and provide positive ROI
• Advise other Marketing team members (i.e. Solutions & Product Marketing, Digital Campaigns Marketing, and Lead Management) on trends in the territory.
• Study and understand legal/regulatory, economic, and any other environmental factor(s) affecting customers in the territory and/or influencing their purchasing decisions.
• Understand the competitive landscape locally & position Motorola Solutions to compete.
• Support Solutions & Product Marketers w/amplification of regional campaigns locally, and major product launches in the territory
• Own the relationship with local vendors/associations/conferences
• Aggregate and communicate field marketing activities and status to LACR Channel Marketing Head
• Elevate the most important/relevant info to be communicated to senior leadership
• Look for commonalities in field marketing processes, activities, etc., to leverage best practices across territories

Qualifications:

• A professional with a full understanding of the area of specialization resolves a wide range of issues in creative ways.
• Must be self-starting and self-driven and demonstrate problem-solving skills
• Ability to drive strategic planning and tactical execution.
• Business and marketing plan development skills, including the definition of objectives, tactics, time schedules, budgets, responsibilities, and measurements
• Being able to foster relationships with key Motorola leaders and associates as well as key external groups is essential, especially partnering with an enterprise sales team
• Strong communication and presentation skills (written and oral)
• Highly organized and proficient at managing multiple projects at the same time
• You are metric-driven and have the ability to draw insight from complex marketing data
• Marketing degree or similar required
• English and Spanish level: Advanced

BASIC REQUIREMENTS

• Bachelor Degree in Marketing / Communications
• Plus five years of experience in a Field Marketing, Telecommunication Industry
• Fluent Spanish - English
• Live and work in Mexico City, Mexico.

TRAVEL REQUIREMENTS

Under 25%

Please refer the Job description for details