Channel Manager

at  OLIVER Agency Ireland

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
LOCATION: Dublin, Ireland
REPORTS TO: Social Media Manager

A LITTLE BIT ABOUT THE ROLE:

We are seeking a Channel Manager to work with one of the world’s largest drinks companies across their lager brands driving brand presence via content and community building on a number of social media channels. Working closely with the Marketing Managers, Social Media Manager and Creative team, the role represents the voice of the consumer, monitoring conversations, posting content and managing the daily operations of various social challenges.
At Oliver, we build agency teams to work in-house in partnership with brands. This role will be sitting within the digital and social team we’ve created, working with a range of local clients and a global internal team. We work within a hybrid set-up, which includes being present at the Clients offices in Dublin at least 2 days per week.

KEY RESPONSIBILITIES

As a seasoned Channel Manager, this role will foster and build a social community through Meta, and YouTube. This role requires engaging with consumers and audiences, doing social listening to help the brands stay on top of the latest trends and insights, and keeping a keen eye kept on the competition. The right candidate will consistently bring best in class recommendations to our client’s brand and media team whilst proactively working with internal colleagues and key client stakeholders to develop, implement, track and optimise content across each brand’s social platforms.

• Day to day management/distribution of organic content across all digital and social channels (advanced knowledge of Sprinklr essential)
• Help build, grow, and manage the local community for our client’s premium whiskey brand
• Identify and track relevant community data metrics / develop monthly reporting and outline key insights and implications
• Work with our Social Media Manager and Senior Strategist to develop a community building strategy and action this
• Monitor and respond to all comments and interactions with our content
• Write all in-post copy and work with the Copywriter to ensure this matches any in-asset copy
• To act as brand guardian to ensure all work produced is faithful to the client’s brand guidelines
• Adoption and use of the brand’s voice - responding to and engaging with the user community.
• Following an issue escalation process and confidently alerting team members and clients with mitigation strategies in case of any negative comments or feedback
• Researching cultural trends and UGC and proactively sharing these with the wider OLIVER social community, clients and account teams