Channel Marketing Manager

at  Barco

FUNCTION

Barco is seeking an experienced, innovative, and results driven Channel Marketing Manager to design and execute marketing initiatives with our Resellers in DACH & CEE that will drive growth through the channel.

• Partner with Barco sales leaders, channel team, and marketing team to create a channel marketing strategy aligned with regional sales priorities
• Work with Resellers to maximize the leverage of the MDF program by aligning plans and activities with Barco’s channel growth strategy
• Lead and manage Reseller MDF budget and proposals: review of activities, support to plans’ implementation, proof of performance and claims
• Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs and ROI.
• Partner with Channel Account Managers to plan and execute channel activities
• Work with Barco across the organization to translate campaigns, programs and product launches into channel marketing plans and actions
• Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel
• Work with channel partners and sales to understand the value proposition of Barco solutions and how they’re differentiated from other providersManage partner communication strategy and execution to keep the channel informed, enabled and engaged