Channel Marketing Manager

at  Samsung Electronics

Position Summary
Why join our team?
An opportunity to be part of an exciting business area within Samsung UK, supporting the growth of our key channel partners within the TV/AV Division.
Role and Responsibilities

Your key responsibilities

• This role is to lead key retailer channel marketing activity including online and offline stores, ensuring that cohesive quarterly / 6 month / 12 month marketing plans are in place and implemented effectively. You will develop strategic TTL plans with partners for new product launch, in-life phase and implement channel campaigns to achieve sell-out targets, expand market share and pursue bold growth targets.
• You will lead on retailers by crafting and implementing strong, creative TV and AV marketing activities including key promotional activity /added value campaigns within specific channels on time and to budget. These activities could include:
• ATL Media – TV, Press, Outdoor
• In-store Promotion Execution – POS
• Execution on third party retailer websites including product page management, banner advertising and brand store development.
• Digital Advertising: Paid search, social, SEO, affiliates and VOD.
• You will handle and brief agencies to build or customise assets to best communicate promotions, or product features and benefits that give Samsung stand out and drive sales.
• You will set critical metrics for all planned marketing activity including digital metrics, and review efficiency. You will also support on reviewing Channel marketing budget ensuring its allocated in a cost effective manner to improve return on investment.
• Working with the Retail Marketing Team and Field Team, you will ensure strong alignment of campaigns from Online through to in store - collaborating with the Retail Manager on events from briefing agencies, stand development, samples, logistics and creative. You will then collect and distribute marketing information to internal and external collaborators.
• You will then track execution, success and key findings of channel activity- sharing results with the wider business.

What we need for this role
To be successful, you will possess the following skills and attributes:

Soft Skills

• Ability to balance multiple partners in order to reliably deliver on key projects
• Experience managing agencies and third party suppliers
• Standout colleague, with ability to quickly build solid working relationships across the business and project lead large projects
• Clear communicator able to articulate the approach and ongoing performance
• Ability to create and deliver persuasive, clear, innovative and concise content
• Comfortable working in a corporate environment with a proactive approach to problem solving and multi-tasking

Hard Skills:

• Degree or equivalent experience in marketing background
• Product Marketing and Services Marketing experience within a similar role
• Excellent written and verbal communication skills (inc Strong MS PowerPoint & Excel)
• Highly analytical and able to interpret data in a significant way
• Experience of running marketing budgets

What does success look like?

• To be flexible and adaptable
• Clear communication of marketing/promotional plans with retailers and internally
• Attention to detail always knowing the status of every element to ensure plans are implemented as prescribed
• Always ensuring commercial alignment when creating marketing campaigns
• Shown ability to develop marketing plans enabling growth targets
• Outstanding ability to influence and persuade
• Ability to succeed in highly sophisticated and very fast paced environments

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need

A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

• This role is to lead key retailer channel marketing activity including online and offline stores, ensuring that cohesive quarterly / 6 month / 12 month marketing plans are in place and implemented effectively. You will develop strategic TTL plans with partners for new product launch, in-life phase and implement channel campaigns to achieve sell-out targets, expand market share and pursue bold growth targets.
• You will lead on retailers by crafting and implementing strong, creative TV and AV marketing activities including key promotional activity /added value campaigns within specific channels on time and to budget. These activities could include:
• ATL Media – TV, Press, Outdoor
• In-store Promotion Execution – POS
• Execution on third party retailer websites including product page management, banner advertising and brand store development.
• Digital Advertising: Paid search, social, SEO, affiliates and VOD.
• You will handle and brief agencies to build or customise assets to best communicate promotions, or product features and benefits that give Samsung stand out and drive sales.
• You will set critical metrics for all planned marketing activity including digital metrics, and review efficiency. You will also support on reviewing Channel marketing budget ensuring its allocated in a cost effective manner to improve return on investment.
• Working with the Retail Marketing Team and Field Team, you will ensure strong alignment of campaigns from Online through to in store - collaborating with the Retail Manager on events from briefing agencies, stand development, samples, logistics and creative. You will then collect and distribute marketing information to internal and external collaborators.
• You will then track execution, success and key findings of channel activity- sharing results with the wider business