Channel Marketing Manager, Specialist

at  Vanguard

As Digital Marketing Specialist, UK (B2B), you will report into the Digital Marketing Manager, Europe, playing a key role in the management and implementation of our digital channel strategy. Focused on the UK - one of Vanguard’s core markets. Working closely with the channel marketing team, other internal stakeholders from across Marketing, Data, Technology, and our external agency partners, you will advise, govern, execute, and analyse to ensure the ongoing optimisation of our digital marketing programme. With greater industry focus on first party data, the successful candidate will help us achieve marketing objectives through the application of continually evolving digital technologies, ensuring we deliver against our client experience, digital engagement, and lead generation goals.
As Digital Marketing Specialist, UK (B2B), you will report into the Digital Marketing Manager, Europe, playing a key role in the management and implementation of our digital channel strategy. Focused on the UK - one of Vanguard’s core markets.
Working closely with the channel marketing team, other internal stakeholders from across Marketing, Data, Technology, and our external agency partners, you will advise, govern, execute, and analyse to ensure the ongoing optimisation of our digital marketing programme.
With greater industry focus on first party data, the successful candidate will help us achieve marketing objectives through the application of continually evolving digital technologies, ensuring we deliver against our client experience, digital engagement, and lead generation goals.

• Work closely with the UK B2B Channel Marketing country lead, and other key stakeholders, to plan, execute and optimise digital marketing campaigns and journeys, in line with well-defined KPIs.
• Develop and implement digital marketing strategies, aligned with our channel marketing and business objectives, and in partnership with the Digital Marketing Manager, Europe
• Deliver our owned digital marketing strategies in allowing us to reach, capture, convert, and re-engage users to deliver leads to our sales team.
• Plan, design, build and optimise our email marketing programme. In conjunction with our European email marketing team, and in alignment with pan-European campaigns.
• Influence our digital content strategy, incorporating best practice for imagery, video, data capture and any other content requirements - ensuring accuracy and optimal user experience.
• Ensure digital best practice is embedded across all digital activity, providing guidance to key stakeholders as appropriate.
• Work with your local channel manager to ensure our agency partners deliver value across SEO, paid search, paid digital media, email and social media.
• Identify and act on opportunities to enhance website user experience and associated journeys.
• Measure, analyse and report on the performance of email, website, SEO and paid media activity, delivering actionable insights to facilitate channel planning and ongoing optimisation.
• Manage multiple projects and initiatives, in your focus market and across Europe, in a fast-paced, deadline-driven environment.
• Establish and demonstrate a high level of knowledge about Vanguard’s business, including regional market dynamics and product offerings.