Channel Partner Coordinator

at  Harmonic Inc

CHANNEL PARTNER COORDINATOR

Harmonic is the worldwide leader in virtualized broadband and video delivery solutions, enabling media companies and service providers to deliver premium broadband, video streaming, and broadcast services to consumers globally. At the forefront of innovation, Harmonic simplifies streaming through advanced cloud and software-as-a-service offerings, as well as accelerates the deployment of next-generation gigabit broadband services. To learn more, go to “About Harmonic”.

ROLE DESCRIPTION

The Channel Partner Coordinator role is part of the Global Marketing organization. As a Channel Partner Coordinator, you will drive growth through the development and execution of partner marketing campaigns, strengthen partner communications, and improve partner enablement for marketing initiatives – including situational and business performance analysis, strategic objectives, tactical plans, critical success factors and budgeting.

WHAT YOU WILL BE DOING:

• Develop and execute channel marketing plans to align with overall company objectives.
• Design and implement co-branded marketing campaigns with channel partners.
• Work closely with sales teams to understand channel needs and goals.
• Design and maintain welcome letter, on-boarding documents, pre-recorded webinars, to facilitate the life of our new partners.
• Oversee the implementation and adoption of the Partner Portal including user experience, engagement, enhancements, and troubleshooting. Portal integrations include SalesForce, Oracle, and Apttus systems.
• Maintain contact database, mailing lists, and lead distribution.
• Manage training and certification programs within the Partner Portal and coordinate with sales enablement teams to ensure courses are up to date.
• Allocate and manage marketing funds (MDF’s) for channel-specific activities. Lead the program by managing priorities of fund allocation as per best practices and expected ROI.
• Manage the MDF verifications, accruals and payments to respect budget. Implement accurate MDF tracking tool both for the Internal and External stakeholders.
• Assist Partners with operational support as needed to ensure marketing program success.