Channel Strategy Director

at  Billion Dollar Boy

SKILLS AND ATTRIBUTES:

• Significant experience in channel planning with the ability to effectively orchestrate channel thinking across paid, owned and earned media
• Proven ability to devise bespoke and effective channel plans that meet client objectives and introduce new, practical approaches that find a better way to do things
• Established channel planning expertise- you know what targeting is required, what formats work best for different creative tasks and how to join up different parts of the plan in synergy
• Comprehensive understanding of influencer marketing and how paid strategies interact with organic approaches to maximise client outcomes
• Established expertise in coaching others, providing guidance and stimulating questions to improve the quality of the work
• Excellent communication and interpersonal skills

THE ROLE

The role of the channel planning team is to provide the direction for how clients can win through the selection of channels, formats and behaviours to produce highly effective communication that works.
The Channel Strategy Director has significant experience in devising effective communications plans that deliver against client objectives with robust evidence based rationale.
A successful candidate will need to combine strategic media thinking with a hands on approach to execute on high-impact and highly effective work.

RESPONSIBILITIES:

• Devise the channel planning approach on Responses to Briefs that shift the needle on effectiveness for our clients
• Ensure work is aligned to deliver against the client brief and ladder back to strategic recommendation
• Demonstrating what it takes to achieve the objective in terms of budget and volume of activity (paid or organic) - - How does the client win with the budget they’ve got?
• Set out the core communications tasks and phasing in clear frameworks that ladder back to the client objectives
• Set out clear audience and targeting considerations as well as the most relevant contextual opportunities for us to show up in
• Set out clear and inspiring recommendations that show what creator-led marketing can achieve with the right channel approach with compelling choices to be made in each platform
• Show the campaign ecosystem across paid, owned, earned, showing how the communications pillars interact and complement each other
• Set out the detail in terms of format recommendations and innovation opportunities for clients to leverage as part of the recommendation
• Demonstrate a clear pathway to measuring success across channels
• Be the torchbearer of campaign effectiveness and join up with measurement solutions from the insight and analytics team
• Close the learning loop by recommending how to improve the next campaign in PCAs
• Ensure we are always learning from the work - set up hypotheses with the insight and analytics team to test during campaigns
• Total Connections Planning - Build 360 degree communications plans across paid, owned and earned media across both Influencer marketing and Creators in Advertising campaigns
• Primary proposal input and taking the lead on new business strategies for both organic and paid media planning recommendations
• Help lead the resource management of the team workload and freelancers where appropriate
• Act as a sounding board for the Senior Planners to run work past you and kick the tyres on potential approaches
• Help develop Thought leadership and strategic IP to create repeatable frameworks that enable better work and help win new business