Chief Marketing Officer

at  Dentsu

Company Description
We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Job Description
Location: London
About the Company: We are a rapidly growing subscription-based start-up with ambitious goals for global scale and digital maturity. Our mission is to disrupt our industry through innovative digital solutions and a customer-first approach. We are seeking a visionary and experienced Chief Marketing Officer (CMO) to lead our marketing strategy and oversee critical functions to support our global scaling ambitions.
About the Role: The Chief Marketing Officer (CMO) will be responsible for driving global subscriber acquisition, conversion, value management, retention, onboarding, and product adoption. The role includes overseeing partner engagement, community vibrancy, and overall customer experience. The CMO will be accountable for brand platform development, go-to-market (GTM) strategy, partnership marketing, CRM, cross-channel personalization, marketing technology, content merchandising, conversion rate optimization (CRO), and search engine optimization (SEO).
Additionally, the CMO collaborate closely with the Chief Digital Officer (CDO) and Chief Data Officer (CDO) to ensure alignment and execution of comprehensive strategies across a combined organisation of 70 FTE across multiple global locations.

QUALIFICATIONS, SKILLS & EXPEREINCE:

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Advanced degrees or certifications in digital marketing, customer experience, or related areas are preferred.
• Experience: Significant experience in global marketing roles, leading large scale experience transformation and delivering significant growth, with at least 5 years in a senior global leadership role. Experience in a subscription-based business or start-up environment is highly desirable.
• Technical Skills: Proficiency in digital marketing, CRM tools, data analytics, personalization, marketing technology, CRO, and SEO. Experience with global brand development and GTM strategies.
• Leadership: Exceptional leadership and team management skills. Ability to inspire and lead cross-functional teams working across diverse global locations.
• Strategic Thinking: Strong strategic thinking and planning skills. Ability to develop and execute a comprehensive marketing strategy.
• Communication: Excellent communication and presentation skills. Ability to articulate complex marketing concepts to non-technical stakeholders.
• Problem-Solving: Strong analytical and problem-solving skills. Ability to think strategically and execute methodically
  Additional Information

• Strategic Leadership:
• Develop and implement a comprehensive marketing strategy to drive rapid global scale and digital maturity.
• Lead and mentor the marketing team to achieve subscriber acquisition, conversion, retention, and value management goals.
• Foster a data-driven culture and leverage insights to optimize marketing performance.
• Brand Platform Development:
• Build and enhance the brand platform to establish a strong and recognizable global brand.
• Ensure consistent and compelling brand messaging across all marketing channels and touchpoints.
• Lead initiatives to drive brand awareness and loyalty.
• Go-To-Market (GTM) Strategy:
• Create and execute GTM strategies for launching new products and services globally.
• Collaborate with product, sales, and customer success teams to align marketing efforts with business goals.
• Monitor market trends and competitor activities to identify opportunities and adapt strategies.
• Customer Experience:
• Oversee the design and execution of customer experience strategies to enhance satisfaction and engagement.
• Implement initiatives to improve subscriber onboarding, product adoption, and overall customer journey.
• Use feedback and data to continuously refine and enhance the customer experience.
• Local Market Marketing Execution with Partners:
• Develop and manage strategic partnerships to extend market reach and drive growth.
• Execute partnership marketing campaigns to maximize joint promotion and co-branding opportunities.
• Cultivate and maintain strong relationships with key partners to achieve mutual success.
• Customer Relationship Management (CRM):
• Develop and execute a robust CRM strategy to manage customer relationships and retention.
• Utilize CRM tools and data analytics to create personalized and targeted marketing campaigns.
• Monitor CRM performance and refine strategies based on customer insights.
• Cross-Channel Personalization:
• Implement personalization strategies to deliver tailored content and experiences across all channels.
• Use data and AI to segment audiences and optimize marketing messages and offers.
• Continuously test and enhance personalization tactics to improve engagement and conversion rates.
• Marketing Technology:
• Oversee the selection, implementation, and optimization of marketing technologies.
• Ensure integration of marketing technologies with other systems and platforms for seamless operations.
• Stay updated on emerging marketing technologies and trends to leverage innovative solutions.
• Content Merchandising:
• Develop and execute content merchandising strategies to boost product engagement and adoption.
• Collaborate with content and product teams to ensure effective product positioning and promotions.
• Analyze content performance and make data-driven decisions to improve merchandising efforts.
• Conversion Rate Optimization (CRO):
• Develop and implement strategies to improve conversion rates across marketing channels and touchpoints.
• Conduct A/B testing and other experiments to identify and implement effective CRO tactics.
• Use analytics to assess conversion performance and optimize user journeys.
• Search Engine Optimization (SEO):
• Develop and execute SEO strategies to enhance organic search visibility and drive traffic.
• Optimize website content, structure, and technical elements to improve search engine rankings.
• Monitor SEO performance and adapt strategies to maintain and improve search rankings.
• Leadership and Collaboration:
• Collaborate with the Chief Digital Officer (CDO) and Chief Data Officer (CDO) to ensure alignment and execution of integrated strategies across a combined organisation of c. 150 FTE across multiple global locations.
• Foster a collaborative environment across marketing, digital, and data teams to achieve company goals.
• Provide strategic direction and support for the CDO and CDO in their respective areas.
  Qualifications