Chief Marketing Officer

at  Education Development Trust

Location
Reading
Advertising Salary:
Circa £125,000 per annum
Careers Site Advertising End Date
04 Nov 2024

ABOUT THE ROLE

The Chief Marketing Officer you will lead the strategic planning function in collaboration with the Executive Team. Lead design, development, and implementation of the growth strategy for the organisation. This includes identifying and pursuing new opportunities for growth, developing and implementing strategies to increase revenue and market share, and leading cross-functional teams to achieve growth targets.
You will analyse market trends, customer insights, and evidence from our research to inform growth strategy. Identify new opportunities for impact at scale, work in partnership with the Education, Skills and Consultancy teams to launch new products and enter new markets. Track and measure the effectiveness of growth strategies and investment, adjust activities accordingly.
You will lead and manage the client facing teams in the Marketing Directorate including Brand, Marketing, and Strategy teams, ensuring that each function is fully aligned to the overall company strategy, and that the ways of working in the organisation are optimised to achieve growth targets for educational outcomes, revenue and financial contribution.