Chief Marketing Officer Omnichannel

at  LOreal

QUALIFICATIONS:

• Extensive experience (5+ years) in a senior marketing leadership role, ideally within the luxury beauty or a related industry.
• Business degree in marketing
• Deep understanding of the luxury consumer, omnichannel marketing strategies, and the evolving digital landscape.
• Demonstrated success in building and executing high-impact marketing campaigns across multiple channels.
• Strong analytical skills, comfortable with data-driven decision-making and performance measurement.
• Exceptional leadership, communication, and collaboration skills, with the ability to inspire teams and navigate a matrix organization.
• Passion for innovation and a finger on the pulse of emerging marketing trends.

• Omnichannel Experience Architect:
• Define and implement a 360° luxury consumer journey strategy across all online and offline touchpoints, ensuring a cohesive and elevated brand experience.
• Frame each touchpoint ( media, CRM, retail, online platforms, advocacy & influence) to optimize consumer engagement, maximize ROI, and drive conversion.
• Lead the development and execution of global marketing campaigns across various channels, ensuring consistent brand messaging while adapting to local nuances and consumer preferences.
• Adapt global and zone strategic frame for consumer online and offline engagement strategies to the local market, personalizing experiences for maximum impact.
• Data-Driven Performance & Measurement:
• Establish a robust data framework with common KPIs to rigorously track and measure omnichannel marketing performance.
• Leverage data and analytics to gain deep consumer insights, understand campaign effectiveness, personalize marketing efforts, and continuously refine strategies for optimal results.
• Retail Excellence & Shoppercentricity:
• Champion retail excellence by framing and guiding exceptional shopper experiences both online and offline.
• Partner closely with retail teams to ensure brand consistency, elevate the point of sale, and create memorable interactions that drive consumer lifetime value.
• Innovation & Digital Transformation:
• Spearhead the adoption of innovative marketing technologies and digital platforms to reach target audiences effectively.
• Explore and experiment with emerging channels and trends, such as influencer marketing, social commerce, and immersive brand experiences (AR/VR).
• Brand Storytelling & Equity Building:
• Craft compelling brand narratives that resonate with consumers on an emotional level, fostering strong brand affinity and loyalty.
• Cultivate an environment of creativity and innovation with marketing teams, driving the development of disruptive services, and campaigns.