Chief Marketing Officer

at  Opencare Inc

Location: At Opencare, we are a remote first organization and we are open to applicants across Canada and the US.
Before you read any further: Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business.
Experience means something different to each of us and your unique combination of skills, passions and experiences are what makes you a valuable asset to our team. If the role below is of interest to you, please consider applying!
Opencare’s Mission:
To reinvent how dentists run their practices, so they can focus on what matters most: providing exceptional patient care.
Running a dental practice is becoming more and more complicated every year. At Opencare, we believe that dentists should be focused on delivering world class patient experiences and care, not worrying about where their next patient is going to come from. Opencare is making that a reality by conveniently enabling patients to find a new dentist that perfectly matches their needs, and seamlessly book and visit them for the first time.
We live our most important life moments through our mouths, from laughing with friends to eating our favorite meal to kissing our loved ones goodnight. Despite that, most people avoid seeing a dentist and prioritizing their oral wellness. We are changing that.

• Drive revenue and profit growth for the business by defining our growth strategy, building teams, and providing hands-on oversight of execution
• Expand our existing B2C growth channels to attract and convert higher volumes of patients, in both existing and new channels, with strong unit economics
• Build our B2B marketing motions from the ground up to increase the volume of leads to our sales team, and brand awareness
• Evolve our brand positioning and messaging for both B2C and B2B to improve conversion, recall, and alignment with our mission
• Coordinate market expansion strategy to grow within and across cities, by mapping supply and demand and yield optimization
• Partner with our Director of Sales to providing strategic, brand, and enablement support
• Improve our creative, experimentation, and project management processes to more effectively and rapidly drive B2C/B2B growth
• Collaborate with our product and engineering teams to increase conversion rates across our platform
• Leverage our analytics infrastructure and further develop our reporting architecture to ensure our marketing mix is highly profitable and scaling
• Coach, mentor, and build your team of top performing B2C channel owners and B2B marketers