Chief Marketing Officer

at  Purpose Unlimited

Purpose Unlimited is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimited’s businesses include Purpose Investments, Advisor Solutions by Purpose, and Driven.

POSITION OVERVIEW:

We are seeking a visionary Chief Marketing Officer (CMO) to lead our innovative marketing team and help envision the future of our brand and how we effectively communicate our value proposition to the market and our customers.
As our CMO, you will be essential in shaping our vision and strategy for how we tell our story and how engage with new, existing, and potential customers. You will be driving creative and innovative marketing strategies that elevate our brand, expand our market reach, and accelerate customer acquisition and revenue growth. You will work across all of Purpose’s client channels and will bring brand cohesion and relevance to our Purpose Investments, Advisor Solutions by Purpose, and Driven operating units as we migrate towards a more unified One Purpose. Additionally, you will work closely with cross-functional teams to integrate cutting-edge technologies and data-driven insights into our marketing initiatives, setting new standards for customer engagement and brand loyalty in the fintech sector. As a member of the Senior Leadership Team of Purpose Unlimited, you will be responsible for setting priorities, strategies, budgets and OKRs for the marketing team.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role.
• Demonstrated execution and self-starting mindset
• Proven track record of developing and executing successful a branding effort as well as broader marketing strategies that drive business growth.
• Strong organizational methods
• Strong understanding of digital marketing channels and tools.
• Excellent leadership and ability to coach diverse individuals.
• Exceptional communication and interpersonal skills.
• Ability to think strategically and creatively, with a data-driven approach to decision-making.
• Experience in managing budgets and optimizing marketing spend, especially on small marketing budgets.
• Knowledge of the Canadian financial market and regulatory environment is a plus.

What’s in it for you?

• Opportunity to work with a revolutionary organization at the forefront of financial management services and technology.
• High level of creative license to innovate and create without complex organizational impediments.
• Collaborative and inclusive work environment that values innovation, continuous professional growth, and a culture of curiosity, autonomy, and flexibility.
• Competitive compensation package, including equity-based incentives.

Why should you join us?

• We are one of Canada’s Top Small & Medium Employers’ 2023 & 2024.
• We believe in innovation and a vibrant culture - work for an innovative, people-first, financial services firm that values entrepreneurialism.
• We believe in a flexible work structure – A flexible hybrid work model that empowers you to do your best work whether at home or the office.
• We care about your rewards - Competitive compensation including equity program.
• We care about your health – comprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness needs.
• We care about your quality of life - flexible paid time-off policy with unlimited vacation days, and flexible sick and mental health days.
• We care about your family - Paid parental leave for eligible employees with a top-up.
• We care about your future – Generous Group RRSP matching and an optional TFSA program.
• We care about your development – We offer training opportunities and tuition support year-round.

Purpose Unlimited is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the People & Culture team at PeopleCultureTeam@purpose-unlimited.com.
We thank all applicants for their interest; however, only those selected for interviews will be contacted.
Our work philosophy is a hybrid model allowing for flexibility and collaboration

• Marketing Vision and Strategy: Develop and implement an inspirational and effective marketing vision and strategy to continue to meaningfully differentiate our brand in the market, increasing awareness and driving growth.
• Brand Marketing: Ensure that we build a distinctive and highly recognizable brand that supports our commercial aspirations and speaks to our target and existing customers effectively.
• Customer Insights: Gain a first-hand understanding of how customers engage with the brand across all touchpoints and conclude to continually evolve, improve, and optimize customer service.
• Data Driven Strategy: Harness data analytics and AI to develop a deep understanding of marketing performance to optimize campaigns, and customer engagement and drive continuous improvement.
• Team Leadership: Lead and coach a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Campaigns: Design and execute compelling marketing campaigns that resonate with our target audience to increase brand awareness and drive growth.
• Digital Marketing: Lead digital marketing initiatives, social media, email marketing, and content marketing to drive online engagement and conversions.
• Customer Acquisition: Develop and execute customer acquisition strategies to attract and retain clients, leveraging data-driven insights and innovative marketing techniques.
• Partnerships: Establish and manage strategic partnerships with industry stakeholders, influencers, and media to enhance brand visibility and credibility.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI. Ability to work with lower marketing budgets and drive effective strategy.
• Feedback Management: Prioritize and funnel customer feedback to the Customer Experience, Product Management team, technology team, and executives to optimize the user experience.
• Product Marketing: Develop deep customer engagement and early buy-in as part of our continuous product release and maturation cycle
• Content Management: Oversee a comprehensive customer and prospect engagement and education process through the crafting of impactful and innovative educational and brand-building content
• Prioritization & OKRs: Develop and implement marketing priorities, strategies, and OKRs to align with overall business objectives, while managing and optimizing the marketing budget.