Chief Marketing Officer

at  ShortPoint

ABOUT SHORTPOINT INC.

ShortPoint Inc. is a global remote work company that empowers organizations worldwide to build stunning intranets that foster deeper connections and enhance productivity. Our innovative intranet design technology enables users to create beautiful intranet sites without coding, at minimal cost, and in record time. Trusted by over 1,500 companies and touching the lives of more than 6 million intranet users globally, our customers include renowned organizations such as PWC, NASA, NHS, General Electric, and Epson.

POSITION OVERVIEW

As the Chief Marketing Officer (CMO) at ShortPoint, you will be a critical member of the executive team responsible for driving the company’s global marketing strategy and execution. You will lead efforts to enhance our brand, accelerate customer acquisition, and scale our business to new heights. The ideal candidate has a proven track record of scaling B2B SaaS businesses and is an innovative, data-driven leader who thrives in a collaborative and fast-paced environment.

QUALIFICATIONS AND EXPERIENCE

• Proven track record of scaling B2B SaaS businesses, ideally in a global market.
• At least 10 years of marketing experience, with 5+ years in senior leadership roles.
• Expertise in digital marketing, brand strategy, and demand generation.
• Strong understanding of SaaS metrics, including ARR, MRR, CAC, LTV, and Churn.
• Successful history of leading global marketing campaigns and product launches.
• Exceptional communication and leadership skills.
• Experience building and managing distributed, remote teams.
• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
• If you’re interested in this job, please respond to the final question in the application with the keyword ‘bear’.

Strategic Marketing Leadership:

• Develop and execute a comprehensive global marketing strategy aligned with ShortPoint’s business goals.
• Strengthen ShortPoint’s brand positioning in the B2B SaaS and intranet design markets.
• Identify growth opportunities and spearhead go-to-market strategies for new offering.

Demand Generation & Growth Marketing:

• Drive scalable lead generation and customer acquisition campaigns.
• Optimize marketing ROI by improving conversion rates and lowering CAC while increasing LTV.
• Leverage data analytics to monitor, measure, and refine marketing performance.

Product Marketing:

• Design and execute marketing strategies for product launches to drive adoption and customer satisfaction.
• Collaborate with product teams to ensure customer-centric messaging and positioning.

Team Leadership:

• Build and lead a high-performing, globally distributed marketing team.
• Cultivate a culture of innovation, inclusion, and results-driven collaboration.

Customer Engagement & Advocacy:

• Develop strategies to engage existing customers, encourage loyalty, and grow brand advocates.
• Oversee content, campaigns, and communication strategies that resonate with a global audience.

If you’re interested in this job, please respond to the final question in the application with the keyword ‘bear’.