Chief Mission & Brand Advancement Officer (CMAO)

at  YMCA

Are you passionate about making a difference in your community? Do you want to work in a vibrant, newly established YMCA close to the coast?
Job Description
The Chief Mission & Brand Advancement Officer (CMAO) is responsible for developing and executing strategies to advance the organization’s philanthropic support and enhance brand awareness. This leader will oversee implementation of all development and communication plans ensuring effective integration of all relevant disciplines. This role will lead efforts to communicate and advocate the YMCA’s impact, values, and initiatives to diverse audiences, ensuring that the organization’s vital work is recognized and supported within the community and beyond.
The CMAO will deepen the engagement of our staff and volunteers in philanthropy and marketing while further advancing the culture throughout the association. The CMAO will ensure a safe, inclusive and welcoming atmosphere that promotes a genuine sense of belonging for all.
As the chief strategist for fundraising and marketing, the CMAO oversees the annual campaign, special project fundraising, and the organization’s marketing efforts. This includes managing development activities, marketing initiatives, individual sponsorships, foundation and government grants, and special events.

Qualifications

• Bachelor’s degree with a minimum of seven years experience of professional fundraising / mission-driven marketing, brand strategy, community engagement, public relations or a related field.
• Baseline certification in fundraising the CFRE (Certified Fund Raising Professional) is preferred.
• Experience in all aspects of fundraising, including: annual campaigns, major gifts, grant writing, online giving, planned giving, special events and capital campaign preferred.
• Proven record of successfully achieving fundraising goals, tracking outcomes and managing budgets with performance-based campaigns and special events
• Must have demonstrated results of positive engagement and success with volunteer, corporate, foundation and elected officials.
• A high level of interpersonal skills to effectively relate and motivate volunteers and staff to achieve financial development goals and as strong advocates.
• Knowledge and understanding of community resources and the ability to engage and partner these resources with the YMCA to meet strategic objectives.
• Excellent written, verbal and presentation skills to inspire others to support the YMCA.
• Excellent relationship-building and interpersonal skills with a welcoming, enthusiastic presence providing the ability to work effectively and collaboratively with a diverse team of individuals with different backgrounds, abilities, opinions and perceptions to foster positive and inclusive outcomes.
• Strong computer skills with ability to research and analyze data, set annual fundraising and marketing plans that align with budget.

• In partnership with the CEO, facilitate the Development Committee.
• Participate in efforts and projects that support New River YMCA’s values, including task forces, training sessions, meetings, committees, and organizational events.
• Participate in the organization’s planning processes.
• Perform other duties as assigned