Chief Revenue Officer

at  DCA Outdoor Inc

WE’RE ON THE SEARCH FOR A RESULTS-DRIVEN LEADER WITH A PASSION FOR PIONEERING NEW REVENUE STREAMS, BUILDING HIGH-PERFORMING SALES AND MARKETING TEAMS, AND DEVELOPING INNOVATIVE STRATEGIES TO CAPTURE MARKET ATTENTION AND DRIVE GROWTH. IF YOU’RE A STRATEGIC THINKER WITH A KNACK FOR FORMING POWERFUL PARTNERSHIPS, WE INVITE YOU TO APPLY FOR THIS EXCITING OPPORTUNITY TO SHAPE THE FUTURE OF OUR ORGANIZATION.

Join our team as a visionary leader who will partner with our entrepreneurial founder, driving growth, innovation, and success. As an instrumental trusted partner of our team, you’ll be responsible for developing and executing strategies to propel our company forward, while fostering a culture of collaboration and continuous improvement. You will utilize data-driven analytics and strategic visioning to uncover new avenues for revenue growth and build and develop the people and processes necessary to achieve those goals.
The Ideal Candidate: We’re seeking a versatile leader who embodies a strong sense of humility and ambition. With a curious and driven mindset, you’ll be eager to dive into our industry and business operations, and then leverage your knowledge to drive growth and success alongside us.
Lead the Way: You’ll join our executive team to craft a bold future and drive exponential growth, shaping our company’s direction and pushing the boundaries of what’s possible. We’re seeking someone who is passionate about pushing boundaries, driving change, shaping the future of our industry, and who is ready to collaborate with our team to bring innovative ideas to life.
If That Sounds Like You: If you’re ready to bring your ideas to life, drive change, and make a lasting impact, we want to hear from you! Together, let’s revolutionize the industry and make a difference!”
About Us: DCA Outdoor, Inc, is a values based, purpose driven organization. Handling corporate services to our family of 12 brands, we operate in 6 states, have 600+ employees with revenues of $99mm. We have revolutionized the green industry through national, vertical integration. An industry leader, our mission is to cultivate growth for our customers, our employees, our company, and our world.
Our Definite Chief Aim (DCA) is to streamline the production and distribution of landscape products across America while reducing the carbon footprint. Through our continued growth and innovation, we will have the highest impact on our world.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Visionary – Be a storyteller for the company’s vision for growth and possibilities.
• Data-Obsessed – Own the go-to-market strategy. Drive pricing and product structure and set the buyer journey.
• Passionate about People – Grow people and culture, in addition to revenue.
• Cool Under Pressure – Able to carry the burden of accountability.
• Ability to Pivot – Create easy purchasing options for customers. Leverage multiple revenue models.

MINIMUM QUALIFICATIONS:

• Required: Bachelor’s degree in marketing, business, economics, or similar scope.
• Required: 10 years of experience in a Sr. Leadership position, driving and implementing revenue growth.
• Required: Proven track record of growing revenue through new-product development, marketing, sales, branding, and partnerships
• Required: Combined experience in B2B and B2C sales, marketing, and strategy development, with a strong background in SEO and digital marketing
• Required: Experience in driving retail products through targeted marketing efforts, leveraging analytics to optimize product performance, and developing go-to-market strategies to reach diverse customer segments and drive revenue growth
• Required: Significant experience in P&L supervision
• Required: Inspirational leadership style and hands-on approach
• Preferred: Experience in sales and marketing roles of a seasonal nature.

KEY RESPONSIBILITIES:

• Grow. Lead, manage, and hold accountable a world class marketing and sales team. Open up new paths to revenue and build the people and processes to get there. Expand market share, gain new assets, and improve product offerings.
• Align. Get everyone to row in the same direction, from peers in the C-suite to teams across the company. Implement workflows cross-functionally to support collaboration and efficiency.
• Plan for the future. Project confidence and steadiness. Utilize data-driven analytics, strategic visioning, and the best talent pool to get there. Routinely conduct market research that may include focus groups, surveys, competitor analysis, and creation of company personas.

ESSENTIAL JOB DUTIES:

• Monitor the marketplace and analyze opportunities, providing competitive strategies and tactics. Collaborating with cross-functional teams to develop marketing campaigns that drive brand awareness and customer engagement.
• Building and maintaining a strong brand identity that resonates with our target audience.
• Remain well-connected with customers to ensure that their needs are being factored into the product development and enhancement cycles. Analyzing market trends and competitive landscape to identify opportunities for growth.
• Collaborate with the finance and product management teams on pricing strategies and business models for achieving revenue goals.
• Lead the marketing team on messaging, driving growth across all customer segments, and improve strategy for the customer experience.
• Identify and resolve issues across functions: marketing, sales, and account management.
• Participate in contract negotiations.
• Build and foster creative teams that are committed to our culture of innovation.
• Monitor the revenue pipeline and leads, adjusting as necessary for seasonality and sustainable growth.
• Perform risk analysis to identify potential challenges to the company’s profitability. Examples of risk include market changes, seasonality, asset liquidity, and government policies.