Client Experience Manager, Affiliates

at  Gannett

Client Experience Manager, Affiliates
Req #43680
Virtual•
United States
Job Description
Posted Wednesday, November 13, 2024, 11:00 PM
The Affiliate Client Experience Manager will serve as the primary contact for our Affiliate Partners marketing campaign execution and will own the entire affiliate/client experience and campaign results. The incumbent will collaborate with sales staff and advise our existing clients on how best to leverage current and emerging marketing solutions to meet their business objectives.
Individuals in this role will possess strong product expertise in LocaliQ marketing solutions and will collaborate with sales executives to identify opportunities and effectively deliver on marketing solutions to best suit our clients’ business needs and maximize their return on investment. This role must understand client objectives and marketing programs to devise appropriate strategies and campaign implementation plans. They will be responsible for the ongoing management of the client relationships and marketing plans, including full accountability for post-sale campaign execution in collaboration with backend support resources and other SME’s including but not limited to various print, digital solutions and ad operations teams, focused on delivering to client objectives.
Key success measures for this role will be client revenue, account retention, and client satisfaction.

POSITION REQUIREMENTS:

Strong proficiency in client relationship management, and ability to leverage the entire portfolio of LocaliQ media services offerings. Ability to effectively manage day-to-day campaign performance, assess campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients’ marketing needs.

KEY SKILLS:

• Ability to quickly master business process, marketing and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to manage marketing campaigns
• Knowledge of ad management, billing and workflow management and analytics platforms
• Strong verbal and written communication skills
• Excellent listening skills
• Ability to develop account specific value story through by leveraging insights across all platforms into a cohesive campaign performance report
• Ability to effectively present findings to client to drive satisfaction and client revenue and account retention
• Strong technical skills to establish, assess, modify/adjust, and routinely improve marketing campaigns over their lifecycle
• Demonstrated expertise with LocaliQ marketing solutions, systems and processes

QUALIFICATIONS:

• Bachelor’s Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English preferred, but significant experience may be considered for the right candidate.
• 2+ years hands-on experience managing online/digital/print advertising campaigns
• 2+ years of client service/account management experience.

CLIENT EXPERIENCE

Pay Type

• Build rapport with Affiliate Partners through regularly scheduled interactions to provide a 360 degree level of support (both print and digital)
• Provide strategic comprehensive pre-sales support to complement the efforts of the sales engineer team (not replace their efforts)
• Develop and advise on marketing strategies by understanding affiliate/client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
• Provide a comprehensive World Class Onboarding experience which includes resources from respective product teams based upon components in the marketing media plan
• Oversee all aspects of campaign execution; utilizing the strategic ‘pod’ of assigned teammates / resources to ensure campaigns are scheduled properly scheduled, creative assets are developed/approved and campaigns are set up accurately and launch on time.
• Proactively manage relationships with key internal (DesigniQ, Order Management, DMS product teams, Central Ad Ops, etc.) and external customers to ensure deliverables meet agreed upon specifications, deadlines and standards
• Monitor, evaluate, and leverage standard processes and resources to manage campaign performance and determine improvement opportunities
• Troubleshoot and resolve performance issues using best practices and support resources while creating new, innovative solutions to meet the changing needs of our clients
• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts;
• Manage affiliate/client expectations, communication and performance metrics
• Incorporate constantly evolving technologies and processes into the client solution delivery process