Cluster Assistant Marketing & Communication Manager

at  Hilton

Cluster Assistant Marketing & Communication Manager
A Cluster Assistant Marketing & Communcation Manager assists the Marketing Manager and Communication Director in designing, coordinating, directing and evaluating all of the Hotel Marketing to formulate effective marketing strategies to achieve long term goals.

• Develop and implement an annual bespoke marketing plan by segment in line with budget requirements to ensure all hotels meet their general marketing objectives including revenue targets
• Ensure effective market positioning of the cluster is in place, with a focus on driving brand awareness
• Independently manage and implement key marketing initiatives and promotions whilst ensuring all activity is aligned with regional and global marketing activities
• Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
• Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the property in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and Hilton Honors and third-party distribution
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
• Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment
• Develop and manage all social media activity for the cluster and support departmental initiatives
• Recognise and execute opportunities for the loyalty program Hilton Honors as well as other incentive programmes and manage all cluster CRM and database requirements
• Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
• Respond to customer postings as appropriate tackling any complaints and issues Managing Execution
• Achieve agreed performance goals and marketing objectives of role set out by the Line Manager
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
• Execution of marketing projects in line with resources and budget objectives
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
• Conduct regular marketing audits to meet Commercial Excellence audit requirements
• Ensure full brand compliance across all marketing initiatives
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
• Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows
• Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximised and communicated across organisation
• Respond quickly and efficiently to all internal and external requests
• Understand and champion Hilton core values
• Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region
• Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions
• Create an effective marketing team on property, fostering a productive team culture and encouraging career growth
• Encourage and motivate individuals to achieve key company and personal objectives and targets
• Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events
• Develop and maintain good working relationships with various levels of Hilton personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams
• Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketin