Cluster Marketing and eCommerce Manager

at  Hilton

BUSINESS FUNCTION

• Supporting hotels commercial plans to maximise and mitigate as appropriate and ensuring collaboration with relevant stake holders across all areas of the business.
• Support hotels with commercial visits / calls where a marketing and e-commerce presence is appropriate.
• Develop and proactively manage cluster marketing plans.
• Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process.
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the cluster in meeting the hotels revenue targets.
• Leverage key function activity to support Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distribution
• Oversee the execution of all promotional activities across all available channels, ensuring brand adherence and effectiveness.
• Ensure Commercial and F&D teams receive adequate marketing support, and ensure collateral requirements are met.
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities.
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the correct voice for each segment.
• Develop and manage social media activity for the cluster and support hotel departmental initiatives. While seeking to grown social media followers to enhance awareness and engagement.
• Identify local partnership opportunities with the commercial team’s and oversee the on-going execution of revenue driving activities.
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Content management across all channels.
• Support the creation of hotel collateral creation with the use of appropriate software while adhere to brand standards in all instances. Adobe InDesign essential.

PLEASE NOTE THIS IS A HYBRID WORKING ROLE WITH TRAVEL TO HOTELS ACROSS THE UK WHEN NEEDED.

Please note this role is working 4 days a week (Tuesday to Friday is preferred)

A Cluster Marketing and e-commerce Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• College degree in Marketing or Hotel Management or previous experience in a similar role
• Experience of working in a similar marketing position in the hospitality sector
• Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
• Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints
• Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams
• Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
• Demonstrated ability to interact effectively with various levels of management
• Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role.
• Communicate key information effectively to all levels of management using a variety of communication tools
• Proficiency in Microsoft Office and Adobe Design applications, budget management, project and time management
• Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritising and identifying productive solutions
• Ability to influence others in key situations whilst maintaining positive relationships
• Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity
• Execute calculated risks and pre-determine successful outcome
• Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
• An accomplished multi property representative offering excellent judgement, time management and decision making skills
• Professional approach, clean and well-groomed at all times
• Friendly demeanour, positive and enthusiastic with a motivational attitude
• Excellent problem solving and decision making skills, can work autonomously whilst keeping all parties informed
• Honesty, integrity and a passion for hard work
• Creatively minded and has a thirst to work in marketing for the hospitality industry
• Demonstrated self-starter with excellent attention to detail
• High energy and the ability to motivate co-workers
• Resourcefulness, customer focused and results oriented
• Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
• Good understanding of Hilton, its core values and management structu