CMC - Senior Marketing Executive - E-Commerce (12m FTC)

at  The Telegraph

The Chelsea Magazine Company is an established and forward-thinking specialist publisher of high-quality magazines and digital content. Part of the Telegraph Media Group since 2023, we operate as a stand alone business.
Our team of 75 talented and enthusiastic staff are the people behind popular media brands including The English Garden, The English Home, Artists & Illustrators, Britain – The Official Magazine and Sailing Today with Yachts & Yachting. Our editorial teams produce exceptional content that is enjoyed by hundreds of thousands of magazine readers and millions of digital users, which is successfully monetised by our sales and marketing experts.
We are looking for an E-Commerce Senior Executive on a 12 month fixed term contract to cover for maternity leave in the team.
The role will have daily involvement with both the Digital and Marketing teams and your key relationships will be with the Head of Subscriptions and Head of Digital. The role will have dedicated design and email marketing support to help deliver the strategy. The wider in-house digital and marketing teams will provide further operational support. The role will report to the Head of Marketing.

REQUIREMENTS:

Previous e-commerce experience is essential, as is an excellent understanding of digital marketing. A strong technical ability with Google Analytics is required to effectively interpret data and guide future business decisions.
Key responsibilities

Work with the Head of Marketing to drive commercial growth from owned & paid digital marketing channels which include website promotions, Pay-Per-Click advertising and paid social advertising.

• Introduce effective and engaging customer journeys that will positively influence both acquisition and retention efforts in partnership with the digital team
• Improve conversion rates through the subscriptions checkout
• Support Email Marketing Manager to generate high numbers of marketing leads through email sign ups across CMC brand websites
• Analyse data and identify trends to improve the effectiveness of all marketing activity against agreed KPIs
• Assist with ecommerce recovery strategy using exit intent pop ups and abandoned basket emails
• Daily monitoring of Google Analytics to ensure marketing efforts are being optimised using the data analysis and insights available
• Work with the Head of Digital to look at improving SEO

Please refer the Job description for details