Col Marketing Analyst

at  Aon Corporation

SKILLS AND EXPERIENCE THAT WILL LEAD TO SUCCESS

• Experience: 4-7 years of marketing and communications experience. Ideally in this position someone who has experience and knowledge in marketing. This ensures your creative and data mining side.
• Expertise: Demonstrated experience in demand generation through marketing activities; Demonstrated experience in leading integrated marketing strategies; High-impact content and event generation; Demonstrated experience in broad seminar planning; Use of data & analytics for marketing.
• Studies and/or specialties: Major in marketing or in innovation, market intelligence, communications or related. Not virtual
• Languages: Spanish and advanced English
• Technological tools: Marketing Automation tools; advanced Adobe package; Hootsuite, Hubspot (or any other CRM); Ideal experience with Eloqua.

• Lead the lead nurturing and demand generation strategy for the Andean region for one of the two solution lines.
• Lead partner of one of the solution lines, having the role of defining campaign objectives, strategy, tactics and KPIs. As well as presentation of results of the solution line to the C-Level of the company.
• Definition of strategic external marketing and communications campaigns and activities to accelerate the closing process in both New Business and Additional New Business in the Andean sub-region. For this, the person will be responsible for implementing the marketing and communications strategy defined for the sub-region, in conjunction with the leader of the area in the Sub-region, and make the respective monitoring and deployment of activities for:
• Generation of new leads, based on insights received from Market Intelligence, marketing capsule and business leaders - Commercial Priority.
• Lead Scoring and Lead Tracking
• Team leadership and management with country marketing business partners for effective implementation of campaigns.
• Delivery of Marketing Qualified Leads to Market Intelligence for commercial contact.
• Focus on results
• Planning, management and execution of marketing and communications campaigns for Aon’s external clients in Colombia, Peru and Ecuador.
• This role is responsible for co-leading, crafting, implementing and monitoring strategies, campaigns, mailings, events, seminars, etc.
• Experience in demand generation through marketing activities.
• Experience in leading integrated marketing strategies, event generation and high impact content.
• Experience in planning wide-ranging seminars
• Use of data & analytics for marketin