Commercial Director EMEA

at  Minor Figures

ABOUT US

We’re Minor Figures. Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista.
All our products are 100% plant based and vegan friendly. The company is exploding, achieving record sales figures each quarter.
Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.
At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a 100% carbon neutral and now a B Corp certified company.
We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome creative, curious, free-spirited, bold thinkers to join us to make that happen. Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time. We value individuality and we want you to be yourself. If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.

ABOUT YOU

We hire humans, not machines, so let’s look at the key skills we need. You’ll:

• Be an ambassador of the Minor Figures brand
• Have a sense of fun, adventure, along with a hands on & a can-do approach
• Not be phased by constant change and challenges and willing to adapt and implement solutions
• Have a willingness to help in all areas of the business when needed
• Have excellent communication skills and self motivation with an ability to grow the role with the business.

We want you to be someone who sees an opportunity in everything. Collaboration will be in your DNA and the ability to inspire people will ideally be something that comes naturally for you. Creative in your ideas, unconventional in your approach, you’ll be fuelled by passion, results and seeing those around you, happy.

Now, let’s look at the experience we ideally need. You’ll have:

• Strong experience and confidence in operating in both the On Trade & Off Trade channels of FMCG
• Experience of growing and launching new brands in new territories with a strong strategic mind-set
• A background of building sales function & leading multi channel sales teams
• A successful track record of growing a brand in the UK & EU market expansion
• Track record of developing and implementing new markets and new channel strategies
• The ability to deal with challenges calmly and efficiently, while consistently seeking opportunities
• To be a great change leader people look to for guidance, support and empathy, in order to build out our sales function and processes.

ABOUT US

We’re Minor Figures. Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista.
All our products are 100% plant based and vegan friendly. The company is exploding, achieving record sales figures each quarter.
Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.
At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a 100% carbon neutral and now a B Corp certified company.
We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome creative, curious, free-spirited, bold thinkers to join us to make that happen. Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time. We value individuality and we want you to be yourself. If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.

Manage experienced channel heads across EMEA, develop & lead our high-performing sales team to deliver our ambitious growth plans

• Own the long and short-term sales, channel and market strategies for EMEA
• Create, develop and execute exciting & creative strategic plans to achieve sales targets
• Oversee the sales team recruitment, create training programmes and create the appropriate team culture to guide new and existing employees in their own personal career development
• Forecasting and creating annual sales targets for regions and territories to determine sales objectives
• Continuously improve internal processes, implement changes, and set the sales function up for scale
• Take part in business processes that ensure continuous delivery of the budget and sales plans
• Ensure customer investment budget is spent effectively to drive sales results
• Analyse market trends and results to determine annual unit and gross-profit plans
• Uphold a culture of cross functional collaboration to ensure we stay on course
• Gain an understanding of the UK & EMEA landscape, competition and news/trends that drive consumer behaviour
• Be a member of the EMEA leadership team

ABOUT THE ROLE

As Commercial Director, you’ll oversee the whole Sales function for Minor Figures in EMEA.
Reporting into our General Manager for EMEA, you’ll lead & support our sales team in our efforts to have Minor Figures oat on the menu of every specialty coffee shop and in everyone’s morning coffee at home.
In overseeing our sales activity for this region, we want to see you setting the strategy for now & the years ahead. We want you to set the pace, build a high performing sales team to help us deliver our growth ambitions.
We’d love to see you lead our desire to bring the coffee community together through customers in on-trade and inspiring people, internally & externally, on why Minor Figures, why our products bring that unique wonderful coffee experience to life.
You’ll also be driving our growth in retail, and building the relationships that will see us stand out on the aisle, deliver the best service possible and see everyone connected with Minor Figures light up a smile when they see Penny and our products proudly on the shelves.
Not forgetting our distribution partners. Working in tandem to bring products to new markets and working closely with our marketing, operations and finances teams to ensure we’re always moving in the right direction, for the right reasons. To be the ones that customers turn to for their Oat M*lk. You, with your team, will be the one’s making that happen.

WHAT YOU’LL BE RESPONSIBLE FOR

In this newly created role, we know it will grow and its priorities will evolve. And we know you’ll manage what’s needed in the role, and when it’s needed.
But here’s an overview of what we’d expect from you:
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Manage experienced channel heads across EMEA, develop & lead our high-performing sales team to deliver our ambitious growth plans

• Own the long and short-term sales, channel and market strategies for EMEA
• Create, develop and execute exciting & creative strategic plans to achieve sales targets
• Oversee the sales team recruitment, create training programmes and create the appropriate team culture to guide new and existing employees in their own personal career development
• Forecasting and creating annual sales targets for regions and territories to determine sales objectives
• Continuously improve internal processes, implement changes, and set the sales function up for scale
• Take part in business processes that ensure continuous delivery of the budget and sales plans
• Ensure customer investment budget is spent effectively to drive sales results
• Analyse market trends and results to determine annual unit and gross-profit plans
• Uphold a culture of cross functional collaboration to ensure we stay on course
• Gain an understanding of the UK & EMEA landscape, competition and news/trends that drive consumer behaviour
• Be a member of the EMEA leadership team.