Commercial Finance Manager

at  Turtl

Turtl is a London-based B2B SaaS company. Founded in 2015, we have grown to 440+ customers and 100+ team members. Initially bootstrapped and later angel-funded, we completed a successful Series A round with Octopus Ventures in late 2021.
Our mission is to put performance at the heart of every online document. We do this by providing a market-leading content platform based on the psychology of how we read, backed by intuitive authoring tools, market-leading analytics and patented personalization capabilities. The documents our customers produce on our platform cover a wide range of use cases – from thought leadership to proposals and from case studies to partner comms – and have been independently proven to engage readers for up to 10x longer than the available alternatives, such as PDF.
While our history lies in serving exclusively blue-chip businesses on enterprise licenses, our future – and an accelerated growth trajectory – lies in a combination of a product-led go to market and a series of exciting, industry-leading product innovations in the field of AI and automation. These innovations have the potential to permanently change the way businesses look at content production and performance.
Turtl is squarely focused on this next exciting stage of growth, which brings with it many new opportunities and challenges. It’s a fast-paced work environment, so we’re looking for talented people who want to continuously learn and actively embrace challenges. You’ll find Turtl a straightforward and open place to work, where colleagues can be relied on to help.
If you’re ready to take on a new challenge, then it’s a great time to be joining the team!

THE ROLE

As the Commercial Finance Manager, you will play a critical role in supporting the company’s strategic and financial objectives through robust financial analysis, budgeting, and forecasting. You will work closely with multiple departments, particularly sales, marketing, and operations, to provide financial insights that drive profitability and efficiency across the business.
This role is ideal for a qualified management accountant (CIMA, ACCA, or equivalent) with a proven track record in a commercial finance role, ideally within a SaaS or high-growth startup environment. You will be responsible for delivering financial models, performance analysis, and forecasts, helping the business scale efficiently while ensuring financial targets are met.

WHAT YOU’LL DO

• Financial Planning & Analysis (FP&A):
• Lead the company’s budgeting, forecasting, and long-term financial planning processes, ensuring alignment with strategic goals.
• Provide regular variance analysis (actual vs. forecast/budget), delivering insights and recommendations to senior management on performance and opportunities for improvement.
• Develop and maintain financial models to support strategic initiatives, pricing strategies, and investment decisions.
• Business Partnering:
• Partner closely with cross-functional teams, including Sales, Marketing, and Operations, to provide financial insights that inform decision-making.
• Work with department heads to assess the financial impact of commercial decisions, including new product launches, customer acquisition strategies, and market expansion.
• Provide ad hoc analysis and strategic input on special projects, such as fundraising, M&A activity, or international expansion.
• Revenue & Margin Analysis:
• Conduct detailed revenue analysis, including customer lifetime value, pricing structures, and churn metrics.
• Monitor gross margins and profitability at both product and customer levels, identifying areas to improve efficiency and drive revenue growth.
• Support the CFO, CRO and VP Marketing in optimizing pricing strategies to maximize profitability while remaining competitive in the market.
• KPI Reporting & Dashboard Management:
• Develop and manage key financial and operational KPIs across the business, ensuring leadership has visibility into critical performance metrics.
• Create and maintain dashboards and financial reports for senior management and investors.
• Track and report on cash flow, providing insights into cash management and working capital needs.
• Scenario Analysis & Decision Support:
• Perform scenario planning and sensitivity analysis for various business decisions.
• Process Improvement & Systems:
• Continuously improve financial processes and reporting systems to enhance data accuracy, reduce manual intervention, and support scalability.
• Implement and manage financial software and tools to support real-time analysis and reporting.