Commercial Media Officer

at  Transport for London

Organisation - Customer
Job - Business Development
Position Type - Full Time
Role: Commercial Media Officer
Band: Band 2
Salary: Circa £38,000
Location: Palestra, Southwark and Endeavour Square, Stratford (with travel across London when supervising filming) – Hybrid working
Position: Permanent

KEY ACCOUNTABILITIES

• Supervise commercial filming activities on-site, ensuring that contractual requirements are upheld, that activities are delivered safely, and that TfL’s Standards are adhered to.
• The CMO needs to be able to work with external clients and stakeholders to provide fair and consistent customer experience and look for continuous improvement opportunities to deliver activities in a streamlined and efficient manner which provides excellent customer experience for our customers and media partners.
• Process enquiries to set-up and deliver commercial media initiatives (such as commercial filming and photography, and intellectual property and copyright enquiries using TfL’s branding and registered copyright), implement contracts and licences using template documents (including commercial filming/photography contracts and IP licences), agree the cost of the activity using the rate-card and agree the terms of use using the rate-card options to put into the contract/licence.
• Monitor for, and action, any reports of unauthorised use of TfL intellectual property or copyright relating to commercial filming or commercial advertising working in conjunction with TfL Legal, Commercial Partnerships, Brand Licensing teams and TfL’s media partners; seeking to charge for a retrospective licence fee and filming permit for the use of TfL’s IP or requesting that unsuitable content is promptly removed to protect TfL’s brand.
• Research new and interesting activities and create new revenue generation opportunities associated with commercial filming/photography to generate income. This may involve the use of innovative technology, identifying emerging market trends and evolving ways of working, or finding new sectors/audiences to engage, for example, LED Volume.
• Calculate and raise invoices, maintain financial records, and contribute to the development of revenue forecasts.
• Maintain accurate records within TfLs CRM system and make full use of the system for communication, targeted sales and reporting purposes.
• This is a revenue-generating role and the CMO is expected to contribute to the £1m Film Office revenue target (2024/2025).

SKILLS

• Organised & Proactive: Ability to process and deliver multiple film/photography enquiries and simultaneously and manage the related IP/Copyright inbox; sometimes under tight timescales and with challenges to overcome. (Essential)
• Collaborative: Able to deliver results by working with others across the TfL business; a team player that can work across different groups (Essential)
• Stakeholder management: Ability to work effectively with external stakeholders, able to supervise film/photography activities and speak-up to address any issues to maintain a safe working environment (Essential)
• Commercial Acumen: Inquisitive, innovative, and capable of researching new ways to generate revenue for the Film Office. (Essential)

KNOWLEDGE

• Assurance & Standards: An understanding of TfL’s standards and assurance requirements and experience in navigating the relevant processes to achieve successful outcomes. (Desirable)
• Networks: possess the ability to build trust and leverage new relationships as required. (Essential)
• Intellectual Property & Copyright: knowledge of managing intellectual property, maintaining rate-cards, and implementing licence agreements (Desirable)
• Understanding of post-production processes such as file formats, special effects, procedure and delivery. (Desirable)
• Knowledge of digital media software such as Adobe; After Effects, Premier Pro, Photoshop, & Illustrator. (Desirable)

EXPERIENCE

• Significant experience in the project management of events, activities or physical installations within LU stations or an equivalent regulated environment. (Essential)
• Experience in account management of external stakeholders and organisations, both private and public sector. (Essential)
• Some experience in the management of licence agreements (Desirable)
• Some experience in managing an intellectual property portfolio. (Desirable)
• Experience of overcoming constraints and organisational complexity in order to deliver results (Essential)
• Experience of working with commercial partners to deliver mutually beneficial outcomes (Essential)

The Commercial Media Officer (CMO) is responsible for processing inquiries to undertake commercial media activities, such as commercial filming/photography or licensing the use of TfL’s Intellectual Property (IP) relating to commercial filming/photography, and for securing the necessary approvals in-line with TfL standards and procedures. The CMO will facilitate and supervise commercial filming/photography across TfL’s estates, process requests to use TfL’s IP, and investigate and action unauthorised use of TfL’s IP which includes filming/photography. The CMO needs to work collaboratively with operational colleagues and be accountable for ensuring that all filming and photography activities are undertaken safely and do not detrimentally impact TfL customers or services.