Communication Specialist & Press Officer, Germany

at  HM

Job Description
As a Communication Specialist & Press Officer for Germany, you contribute to added customer value, a strong brand and increased fashion perception by ensuring high quality Media Relations and PR & Communications activities, both internally and externally. You are a key player in protecting & balancing the narrative of the brand. You collaborate closely with the other teams in the Customer Activation Team.

COMPANY DESCRIPTION

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

• Build trust & develop H&M’s local general media picture together with the Regional Communication Specialists and Communication Specialist & Press Officer Lead and proactively pitch news from H&M in selected focus areas.
• Manage local reactive & proactive media relations (press telephone and mail) and secure that the global communications and media policies are being followed locally.
• Collaborate with Communications Specialists & Press officers within your Region even across country borders
• Act as advisor on local communication issues within areas such as expansion, innovation, Sustainability and employer branding.
• Act as local spokesperson in selected topics together with the Regional Communications Specialists or Communication Specialist & Press Officer Lead
• Manage the local edition of H&Ms’ internal communication channels, including publish global and regional content, create local news and distribute H&M news
• Responsible for securing the quality and tone of voice in all translations of global material used in the internal communication channels
• Act as a brand ambassador for H&M and identify, monitor, interact and develop a network with current and up-coming journalists and opinion leaders in your market and work proactively (including attending relevant events)
• Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible
• If needed, support on Fashion PR and Influencer Relation topics
  Qualifications
  As a Communication Specialist and Press Officer for Germany, you have strong business & brand focus and are insight and data driven, with proven ability to drive results and work towards goals. Additionally, you have a proven track record of creating results, both by strengthening and protecting a brand with PR & Communications, proactively and reactively. With your passion and knowledge in PR & communications, you are an excellent relationship builder, and you find innovative ways to engage our customers and stakeholders. Finally, you are able to bring others onboard through inspiring, clear and including communication where you lead with an ambitious and pragmatic approach.