Communications Analyst Specialist

at  CBRE

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION & EXPERIENCE:

• Bachelor’s degree in English, communications, journalism, marketing, public relations, or a related field from a 4-year college or university preferred.
• A minimum of 2-5 years of professional experience in communications, with a proven track record of delivering successful communication strategies and campaigns.
• Real estate experience is a plus, but not required.

COMMUNICATION SKILLS:

• Advanced writing, editing, and proofreading skills, with a keen eye for detail and an ability to adapt tone and style for diverse audiences.
• Knowledge of communication best practices and trends, as well as an understanding of technology and digital tools that enhance communication effectiveness.
• Demonstrated experience in program support and strategic communications, including experience with employee storytelling, safety, and DE&I communications.
• Proficiency in content management systems and analytics tools.

FINANCIAL KNOWLEDGE:

• Requires knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages. Conducts basic financial analysis.

KEY RESPONSIBILITIES:

• Aid in the development and execution of new communication strategies that support our goals and initiatives, and those of our client.
• Contribute to employee storytelling program, collaborating with team members to identify compelling stories that showcase our account’s culture, values, and successes.
• Develop engaging and informative content for various platforms, including narrative pieces, technical documents, and whitepapers.
• Collaborate closely with cross-functional teams, including People Operations, Learning & Development, Safety, and Finance, to gather insights, align messaging, and facilitate communication efforts that drive engagement and alignment.
• Utilize advanced writing skills to craft compelling internal communication materials (including newsletters, PowerPoint presentations, digital signage, blogs, memos from leadership, and reports) that align to key messages and drive a culture of inclusion for all.
• Support the creation and delivery of weekly business reviews to provide updates on key projects, achievements, and challenges pertinent to organization.
• Make autonomous decisions and recommendations based on understanding of our company’s communication objectives and best practices.
• Identify opportunities for process improvements and innovative communication approaches, contributing to the continuous enhancement of our communication strategies.
• Manage the account’s employee intranet site; develop a standard of work to ensure content is regularly updated.
• Drives the development of analytics and reporting across internal content/engagement and comms.
• Maintain and update communications distribution lists to ensure accurate and timely delivery of messages.
• Monitor and analyze the effectiveness of communication campaigns and initiatives.
• Prepare reports on key metrics, providing insights and recommendations for improvements.
• Identify trends and opportunities to enhance engagement and reach.