Communications Consultant 2

at  Columbia Basin College

DESCRIPTION

Columbia Basin College ("CBC” or the “College") seeks a Communications Consultant 2 to support the Marketing & Communications Department in its role to provide internal and external communications and creative services that are effective, compelling and agency-quality to the College and community. This position reports to the Director for Marketing & Communications.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Public Relations, English or related field from an institutionally accredited college or university;
• One (1) year of experience with writing/editing or website management experience;
• Three (3) years of experience providing excellent customer service; and
• Portfolio of your work including one (1) example of social media strategy including target audience and messaging (1) example or excerpts of a marketing asset and/or written communications*.
• Portfolio should be uploaded in the attachments section of the application.

Preferred Qualifications:

• Experience supporting the development, execution, and monitoring of full scope marketing and advertising campaigns;
• Experience using analytics and data platforms such as Google Analytics, AdWords, Facebook Ads Manager, etc., to monitor and report on website traffic, social media activity and engagement, search engine optimization, and effectiveness of marketing campaigns;
• Knowledge of website maintenance and management, online platforms and content management systems; and
• Bilingual and biliterate in English and Spanish.

Skills and Abilities:
Analytical Skills: Synthesize complex or diverse information; collect and research data; use intuition and experience to complement data; design work flows and procedures;
Computer Skills: Proficient in Microsoft Office Suite and effective operate within an Apple Mac computing environment; operate personal computer with general understanding of application software; ability to learn office and College-specific software; ability to learn and execute the fundamentals of search engine optimization (SEO) for web content;
Cost Consciousness: Ability to work within approved budget(s); develop and implement cost saving measures, contribute to profits and revenue; conserve organizational resources;
Customer Service Skills: Manage difficult or emotional customer situations; respond promptly to customer needs; solicit customer feedback to improve service; respond to requests for service and assistance; meet commitments;
Interpersonal Skills: Focus on solving conflict, not blaming; maintain confidentiality; listen to others without interrupting; keep emotions under control; remain open to others’ ideas and try new things;
Professionalism: Ability to approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments;
Quality: Demonstrate accuracy, thoroughness and attention to detail; look for ways to improve and promote quality; apply feedback to improve performance; monitor own work to ensure quality;
Oral Communication: Ability to speak clearly and persuasively in positive or negative situations; listen and get clarification; respond well to questions; demonstrate group presentation skills; participate in meetings; communicate effectively in both English and Spanish; and
Written Communication: Write clearly and informatively; edit work for spelling and grammar; vary writing style to meet needs; present numerical data effectively; able to read and interpret written information; ability to support translation of official college communications between English and Spanish.

• Create, curate, and publish engaging content for the College’s internal and external digital platforms including websites, social media, electronic newsletters, and digital marketing campaigns while maintaining brand consistency, aligning with editorial calendars, and promoting the College’s mission, vision, values, strategic goals, and commitment to equity; collaborate with college programs to source and amplify relevant news and stories, writing and editing copy in the College’s tone of voice;
• Manage day-to-day engagement on CBC’s social media channels: Twitter, Facebook, YouTube, TikTok, Snapchat and Instagram, listening to and responding to followers in a helpful, professional manner; program and schedule reader board messages;
• Support the College’s goal of maximizing the search engine optimization (SEO) of its web content to improve the College’s visibility in organic search results;
• Support the development and tracking of integral advertising campaigns to support enrollment, retention, completion and other College initiatives;
• Review, edit and approve submitted web content in the College’s content management system (CMS);
• Coordinate English/Spanish translation services as needed;
• Support Director for Marketing & Communications in working with internal clients to determine best communication tactics to promote programs, events and initiatives;
• Work with CBC Videographer to support production of compelling videos that bolster the College and student success;
• Act as a brand advocate, ensuring all products reflect the CBC brand character and meet established brand standards; and
• Perform other related duties as assigned.