Communications Lead - Canopy

at  Zespri

Key Accountabilities

• Manage the Zespri Canopy (grower intranet) website and lead the content team that supports it
• Champion Canopy internally and help drive greater engagement in Canopy across the business so that we can provide useful content for growers and the industry
• Assist in the continued development of the new Canopy portal for the industry, including a particular focus on utilising analytics and reporting to ensure we are meeting the needs of our growers and industry
• Lead the development of digital content such as videos/podcasts for use on Canopy and in our wider industry communications
• Maintain and develop content training material for the Canopy site plus procedure documents for maintaining the sit

Our Global Public Affairs and Communications team plays a pivotal role in supporting and engaging our stakeholders, including growers and industry representatives. The communications team’s objective is to help create understanding and support among stakeholders who influence the environment Zespri and the kiwifruit industry operate within. This includes helping build and maintain a positive reputation among growers, suppliers, media, local and central government, our communities and with staff in New Zealand and overseas, through effective and consistent communication.
As part of our ongoing efforts to strengthen our industry communications, Zespri has refreshed its Grower Extranet – Canopy – so we can improve the information that growers and our industry colleagues can access. The Communications Lead – Canopy will lead the ongoing development of Canopy and be responsible for managing all content on the site. With a key focus on content planning, the Communications Lead – Canopy will work with teams across the business to ensure growers are receiving the information they need to make decisions for their business, whether that be critical news updates or more technical guidance or helping to connect them with Zespri or our markets. Acting as an editor for Canopy, the role will also be responsible for ensuring all content maintains a consistent tone of voice, developing engaging content that helps growers build their awareness on key issues and driving continuous improvement to industry’s Canopy experience including the use of AI software tools where appropriate.
Please note, this is a 12 month fixed term maternity contract.

Key Accountabilities

• Manage the Zespri Canopy (grower intranet) website and lead the content team that supports it
• Champion Canopy internally and help drive greater engagement in Canopy across the business so that we can provide useful content for growers and the industry
• Assist in the continued development of the new Canopy portal for the industry, including a particular focus on utilising analytics and reporting to ensure we are meeting the needs of our growers and industry
• Lead the development of digital content such as videos/podcasts for use on Canopy and in our wider industry communications
• Maintain and develop content training material for the Canopy site plus procedure documents for maintaining the site