Communications Lead - Volunteer

at  Canadian Cancer Society

Role Details
As a community engagement leadership volunteer, you will be part of our committees of 10 to 15 volunteers who will work over the months to help us organize our fundraising events. Depending on the needs in your community, available roles could include committee lead, logistics, community outreach, volunteer lead, and social media.
Description

As the Communications Lead you will be responsible for:

• Building and executing a marketing and communications plan in your community that promotes Relay For Life and the Canadian Cancer Society
• Driving participation and support
• Leading and supporting the Social Media Coordinator in building and executing a Social Media campaign and ensuring their tasks are completed if this role remains vacant
• Using approved provincial/national materials and branding to promote the Relay For Life (and team events) in your immediate community via multiple channels including posters, announcements, Twitter, Instagram, business/club visits, and traditional media.
• Building media partnerships to create awareness within the community about the event through media releases, community boards, post-event media releases, and more.

Why we need you
At CCS we are committed to improving the cancer experience by helping people with cancer live their lives more fully. The Canadian Cancer Society Relay For Life brings together communities united by the same goal of creating a world where no Canadian fears cancer. Relay is an opportunity to celebrate those who live and have lived in the face of cancer.

What we’re looking for

• As the Communications Lead, you understand the power compelling stories have to inspire.
• You are motivated to help raise funds by increasing community awareness with the goal to build larger community involvement.
• You know how to communicate ideas clearly and write effectively.
• You are organized, social media savvy, you have a great network and you’re ready to share the importance of Relay with everyone you connect with.

Our Investment
Our organization will provide you with online resources, training and support to help you lead the communications portfolio and be an effective leader for the Social Media Coordinator.
You will work closely with the Social Media Coordinator and also be supported by the Relay Director, Community Engagement, a fellow volunteer, who will oversee all aspects around bringing more community members to Relay.
You will be part of the larger Relay community and have opportunity to learn and mentor as you engage with CCS staff and volunteers.

Your commitment

• This is an important leadership role. We are anticipating an ongoing level of commitment which will include regular monthly meetings with the entire committee.
• Between committee meetings you will be researching media opportunities, exploring the available CCS materials, and initiating a comprehensive media plan that is crucial for a successful event.
• You will communicate regularly and consistently with the Relay Director, Community Engagement and other members of the team, including the Social Media Coordinator.
• As the event date approaches your time commitment will increase. On event day your leadership, as you continue to connect with the media and other partners, will be critical in creating the sense of accomplishment that everyone will go home with, knowing that their actions have created something bigger than cancer.

• Building and executing a marketing and communications plan in your community that promotes Relay For Life and the Canadian Cancer Society
• Driving participation and support
• Leading and supporting the Social Media Coordinator in building and executing a Social Media campaign and ensuring their tasks are completed if this role remains vacant
• Using approved provincial/national materials and branding to promote the Relay For Life (and team events) in your immediate community via multiple channels including posters, announcements, Twitter, Instagram, business/club visits, and traditional media.
• Building media partnerships to create awareness within the community about the event through media releases, community boards, post-event media releases, and more