Communications Manager

at  Brandywine Realty Trust

COMPANY BACKGROUND

At Brandywine, ‘Best of Class’ is our mission and our focus in developing, building and managing the nation’s most remarkable Class-A office, multi-family and mixed-use properties. We continuously support and give back to the communities in which we live and work. Our mission drives our corporate culture to foster the potential for excellence in every employee.
Our company was founded in 1994 by Jerry Sweeney, who serves as our President and CEO. We are a publicly traded company listed on the New York Stock Exchange (NYSE: BDN) operating in select markets across the nation.

SUMMARY

The Communications Manager will shape and deliver the company’s internal and external communication strategies. This role requires a strategic thinker with a background in PR or journalism, skilled at crafting narratives that engage diverse audiences. Experience in real estate or related industries and managing multiple projects with shifting priorities is ideal.

COMPETENCIES & SKILLS

• Strategic Planning: Collaborate with cross-functional teams to ensure communications strategies align with business objectives.
• Brand Stewardship: Ensure brand consistency across all content, integrating brand values into product and corporate communications, tailored to specific platforms.
• Team Collaboration: Work with stakeholders at all levels to ensure communication consistency.
• Project Management: Manage multiple projects with shifting priorities while maintaining quality standards.
• Exceptional writing skills for various channels and audiences.
• Strong PR or journalism background, with an understanding of media relations and content creation.
• Experience working in a complex organization with multiple stakeholders and approval processes.
• Excellent interpersonal skills and collaborative mindset.
• Proficiency in digital communication tools and platforms.
• Familiarity with commercial real estate market dynamics and trends is desirable.
• Success in thought leadership and executive communications.
• Knowledge of content marketing best practices and digital communication strategies.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Communications, Journalism, PR, Marketing, or related field.
• Minimum of five years of communications experience, preferably within real estate or agency settings.
• Proven experience in corporate and employee communications, content marketing, and media relations.

RESPONSIBILITIES

• Content Creation: Lead the creation of content marketing initiatives, including articles, blogs, and digital content aligned with the company’s brand and marketing goals.

• Social Media: Manage corporate and project-specific social media pages, including content calendars, content creation, and audience engagement.

• Media Relations: Oversee media relations, including press releases, media inquiries, and building relationships with key outlets. Manage agencies or contractors as needed.
• Thought Leadership & Speech Writing: Craft thought-leadership content, including speeches, talking points, and opinion pieces for senior executives.
• Corporate Communications: Manage executive communications, reports, and high-level documentation.
• Employee Communications: Develop internal communications, including newsletters and announcements, to keep employees informed and engaged.
• Marketing Collateral: Partner with marketing to support copywriting for brochures, website copy, and promotional materials.
• Special Projects: Support high-level communication tasks such as RFP responses and special projects.