Communications Manager

at  YTL Developments

Are you a creative, personable and enthusiastic individual, looking for a new and varied challenge in marketing communications? Would you like to be actively involved in an exciting project that will transform North Bristol? If so, we have an exciting career prospect for you!
YTL Developments is looking for a highly motivated and effective individual to work closely with the Head of Marketing and Communications and Marketing and Sales Director, delivering first-rate marketing communications for Brabazon.
Brabazon is a 20-year project that will see the former Filton Airfield transformed into a thriving new neighbourhood and urban community for Bristol with over 6,500 new homes, creative workplaces and a vibrant town centre, set amongst landscaped public squares and parkland.
Significant investment will also be made to improve infrastructure, with a new railway station, Metrobus connectivity and dedicated cycleways being delivered.

WHO WE ARE

YTL UK is part of the international YTL Group based in Kuala Lumpur.

The UK companies include:

• Wessex Water – one of the top-performing water and sewerage companies in England and Wales, serving 2.9 million people across the South West.
• YTL Developments – a major UK developer currently transforming the 380-acre former Filton Airfield into a thriving new neighbourhood for Bristol, with thousands of new homes, creative workplaces, schools, restaurants and hotels, all set amongst landscaped public squares and parkland.
• YTL Construction UK – a top 20 UK contractor providing fully integrated services to infrastructure, residential, commercial, industry, energy, and environmental sectors.
• YTL Arena – the development and operation of an entertainment complex that includes a 19,000-capacity arena, conferencing, and exhibition space.
• Plus a number of other retail, environmental and specialist businesses.

Our people tell us that YTL UK is a great place to work, which is why so many of them stay with us. You will have a unique opportunity to develop and progress your career within such a diverse group. We are passionate about diversity and inclusion – with that in mind, all applicants are welcome.
We are delighted to have signed the Armed Forces Covenant and are a Disability Confident Employer.
If you require reasonable adjustments to be made during the recruitment process, please inform a member of our recruitment team

You will be a key member of the marketing team, responsible for all written communications across all marketing channels, from press releases and media relations to website blogs, email campaigns, sales brochures and customer communications. The ideal candidate will have a mix of skills to reflect the breadth of the role.

Your role and responsibilities will include:

• management of the production and planning of all written copy, including: a) offline marketing content and collateral, such as brochures, flyers, press adverts, press releases, home user guides, branded merchandise and signage b) online marketing content and collateral such as websites, blogs, news articles, press releases, interactive sales tools, social media content, digital ad copy, e-newsletter content
• project management of relevant individual workstreams for collateral design and production, including partner/supplier identification and selection, briefing agencies, suppliers and partners, creative direction, error-checking, proofreading, and quality management
• following internal approval processes and meeting deadlines to achieve best value on project procurement as well as delivery on time and budget
• providing research and insight into all current and potential customer groups, including customer demographics and the customer journey to help shape the marketing communications strategy
• working with the Marketing Manager on the delivery of all offline marketing materials, shaping the customer journey and balancing the visual and verbal expression of our brands
• working with the Digital Marketing Manager on the operation of all digital marketing content systems and software, specifically including keyword research and search engine optimisation (SEO)
• management of and compliance with brand guidelines for both the company and the various place and project brands, specifically in relation to communications and tone of voice
• optimising the systems and processes used by the marketing team to ensure efficient operations
• compliance with all relevant consumer protection and data protection legislation.