Communications Specialist (Digital Content)

at  Civil Aviation Authority

SECURITY LEVEL: BPSS

We are the UK’s aviation and aerospace regulator and recognised as a world leader in its field. Our activities are diverse, enabling the aviation industry to meet the highest safety standards, and we pride ourselves on our ability to adapt to the constantly evolving aviation environment.
Are you a creative and detail-oriented digital content professional looking to make a real impact? Do you have a passion for crafting engaging, accessible content that drives transformation? The Civil Aviation Authority (CAA) is looking for a Communications Specialist (Digital) to join our dynamic Communications & Engagement Team and play a pivotal role in enhancing our growing online presence.

CORE ACCOUNTABILITIES

• Develop and implement content strategies aligned with the company’s overall communications goals. Write, edit, and proofread high-quality content that is engaging, accurate, and consistent with the brand voice and style guidelines. Stay up to date on the latest digital marketing and communications trends and best practices to optimise web content performance and audience engagement. Explore and experiment with new content formats and technologies to enhance audience engagement.
• Help drive the delivery of our website improvement plan, supporting transformation across Civil Aviation Authority websites. Support day-to-day digital content requests to keep our website up to date, relevant, and engaging.
• Collaborate with internal teams and stakeholders to gather information, identify content opportunities, and ensure alignment with business objectives. Play a key role in the Communications Hub structure and wider Communications & Engagement Team to coordinate communications across priority areas. Work alongside subject matter experts to ensure content is accurate, up to date, and aligned with stakeholder needs.
• Manage digital consultations, facilitating effective stakeholder engagement and gathering valuable feedback.
• Track and analyse content performance metrics, generate reports, and provide insights to improve content effectiveness and ROI. Maintain a consistent brand image and messaging across all digital platforms.
• You’ll also assist colleagues in the management of consultations, share WCAG 2.2 accessibility guidance and support the management of a content request system, ensuring audit trails and version control.

ABOUT YOU

To thrive in this role, you’ll need a blend of creativity, attention to detail, and expertise in digital content and website management. We’re looking for someone who is passionate about delivering engaging digital experiences and can guide others in creating accessible, user-friendly content.
You’ll have:

IF YOU DO NOT MEET THESE REQUIREMENTS, WE MAY NOT BE ABLE TO ACCEPT YOUR APPLICATION.

For more information on BPSS clearance please visit - BPSS clearance
The CAA values high ethical standards and personal integrity among employees. If invited for interview you will be asked to complete a declaration of interest.

THE ROLE

As our Communications Specialist (Digital Content), you’ll be at the heart of our digital transformation, helping to deliver a website improvement plan that will elevate the user experience across our platforms. You’ll work closely with colleagues across the CAA, supporting with day-to-day requests, and providing expert guidance on creating accessible digital content in line with WCAG 2.2 standards. Your contributions will ensure that our communications are consistent, integrated, and aligned with the organisation’s priorities. This includes creating compelling and informative content across a variety of digital channels, including the website.