Community Engagement Officer

at  Home Instead

HOME INSTEAD

Do you want to be part of an award-winning home care provider?

Home Instead is the world’s leading provider of non-medical care and companionship services for the public. With visits of one hour or more, award winning training and an excellent reputation we are immensely proud of the quality of care we provide.

• Rated N.1 in the Elite top 100 Franchises 2020
• Franchise of the Year Gold Winner in the British Franchise Awards 2020

Job Description

JOB PURPOSE

To develop, execute, and manage community and marketing initiatives that align with Home Instead’s mission and values. This role aims to enhance brand awareness, build strong relationships within the community, and increase market share. The Community Engagement Officer will actively promote Home Instead’s services and employment opportunities while establishing and maintaining a robust network of referral sources and community partnerships.

KEY RESPONSIBILITIES

• Community Engagement and Relationship Building
• Develop and maintain strong relationships within the local community to identify and leverage opportunities for promoting Home Instead’s services.
• Build a sustainable pipeline of referral partners and maintain ongoing communication to support client growth and care professional recruitment.
• Engage with community organisations, local businesses, healthcare providers, and other stakeholders to foster mutually beneficial partnerships.
• Represent Home Instead at community events, networking meetings, and professional organisations to build brand visibility and credibility.
• Marketing and Promotional Activities
• Plan, organise, and execute a variety of community marketing events, such as fairs, exhibitions, health clinics, and recruitment drives to showcase Home Instead’s services and employment opportunities.
• Deliver presentations and workshops on key topics relevant to senior care, such as Dementia Awareness, Fraud Prevention, Nutrition & Hydration, etc., both in-person and virtually.
• Create and distribute marketing materials, including brochures, flyers, and promotional items, ensuring they reflect Home Instead’s brand values and messaging.
• Digital and Social Media Strategy
• Develop, manage, and implement a schedule of activities across social media platforms to engage with the local community, increase brand awareness, and attract potential clients and employees.
• Create engaging digital content that communicates Home Instead’s mission, services, and value proposition, ensuring all content is accurate and up to date.
• Monitor and analyse digital marketing performance, using analytics to optimise strategies and improve engagement.
• Data Management and Reporting
• Accurately track and record community engagement activities, inquiries, and leads using the company’s CRM system.
• Analyse data to evaluate the effectiveness of community engagement initiatives and marketing campaigns.
• Provide regular reports to the Business Development Manger, highlighting key activities, outcomes, and areas for improvement.
• Strategic Planning and Execution
• Work collaboratively with the Business Development Manager and the wider team to align local community engagement strategies with overall business objectives.
• Adapt marketing and engagement plans based on market analysis, community feedback, and evolving business needs.
• Proactively identify new opportunities for community involvement and recommend strategies to increase Home Instead’s presence and impact.
• Compliance and Best Practices
• Ensure all community engagement and marketing activities comply with Home Instead’s Equality, Diversity, and Equal Opportunities Policy.
• Stay informed about best practices and emerging trends in community engagement, marketing, and senior care.
• Adhere to Home Instead’s policies and procedures, promoting a culture of respect, inclusivity, and professionalism.
• Additional Responsibilities
• Carry out any other duties deemed necessary for the successful operation and growth of the business.
• Maintain a flexible approach to working hours, adapting to the needs of community events and business requirements.
  Qualifications