Community Marketing Coordinator

at  Arcare

POSITION SUMMARY

The Community Marketing Coordinator plays a crucial role in promoting and enhancing the visibility of ARcare within the local community. This position involves planning and executing community-focused marketing initiatives, building relationships with local organizations, and engaging community members to drive brand awareness and support company goals. The ideal candidate is passionate about community engagement, possesses strong marketing skills, and is adept at creating meaningful connections.

ESSENTIAL FUNCTIONS STATEMENT(S)

• Develop and maintain relationships with community organizations, local businesses, and influencers to promote ARcare’s initiatives.
• Represent ARcare at community events, meetings, and other local gatherings.
• Identify and pursue opportunities for community partnerships and sponsorships.
• Plan, execute, and evaluate community-focused marketing campaigns and events.
• Collaborate with the marketing team to create promotional materials, including flyers, brochures, social media content, and press releases.
• Coordinate with internal and external stakeholders to ensure campaigns align with company objectives and community interests.
• Organize and manage community events, such as health fairs, educational workshops, and promotional activities.
• Handle event logistics, including venue selection, vendor coordination, and on-site management.
• Track event attendance and gather feedback to assess event success and areas for improvement.
• Conduct market research to understand community needs, preferences, and trends.
• Analyze data and feedback to measure the effectiveness of marketing initiatives and make data-driven recommendations for improvement.
• Stay informed about local events, news, and opportunities that align with company goals.
• Serve as a brand ambassador, embodying ARcare’s values and mission in all interactions.
• Ensure consistent and positive messaging across all community marketing efforts.
• Provide support and training to employees on community engagement best practices.
• Maintain databases of community contacts, event participants, and marketing materials.
• Prepare reports and presentations on community marketing activities and outcomes.
• Performs other duties as assigned
  Education: Bachelor’s degree in Marketing, Public Health, or a related field preferred.
  Experience: Minimum of 2-3 years of experience in marketing, community relations, or a related role.
  Computer Skills: Microsoft Word and Excel; and customized software. Ability to learn and adapt to changing technologies as the organization changes.
  Certificates & Licenses: None Required
  Other Requirements: The ability to relate with effectiveness to the public, the patient, and the health care providers of the health center; The ability to effectively perform several duties, the ability to organize and achieve goals in a hectic setting, the ability to perform basic mathematical functions consistently and correctly.