Competitive Intelligence Analyst

at  Informatica

BUILD YOUR CAREER AT INFORMATICA

We’re looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world’s most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

COMPETITIVE INTELLIGENCE ANALYST

We are looking for a Competitive Intelligence Analyst candidate with experience in competitive intelligence, data management, or product marketing, and the ability to synthesize insights and actionable intelligence from data and research studies to join our team in Dublin (Ireland). We are particularly interested in candidates who have 1-2 years of background in or knowledge of Master Data Management (MDM).
You will report to the Sr. Manager, Competitive Intelligence.
In this role, you will perform market and competitor research, analyze Informatica’s markets, competition, and product mix, and develop competitive insights to inform and enable field-facing and internal teams. Additionally, you will monitor KPIs to ensure program success and enable field-facing teams on competitive strategies and competitor updates.

YOUR ROLE RESPONSIBILITIES? HERE’S WHAT YOU’LL DO

• Conduct research studies and make presentations on new market conditions and strategies.
• Analyze the competitive environment, including sales data, win/loss interviews, and public and third-party competitor information to develop recommendations and sales strategies based on findings.
• Develop competitive intelligence sales tools that support business development and help drive revenue.
• Develop and maintain actionable tools (sales messaging, heat maps and responses, battle cards, internal and external presentations, etc.), with a view toward improving sales effectiveness.
• Prepare reports on core competitive metrics, including win and incident rates, trends, win/loss analyses, and more via static reports and/or dynamic dashboards.
• Provide trend updates and relevant information for supported product lines and markets.

ROLE ESSENTIALS

• BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience
• Exceptional ability to craft clear and impactful written and verbal business insights, ensuring proper grammar and communication effectiveness
• Minimum 5+ years of relevant professional experience