Consultant (10 months

at  UNICEF

Job no: 574880
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
The incumbent is responsible for the Virtual Hub team’s Profit & Loss of the markets and campaigns and supports digital-only fundraising operations across 16 markets from EAP, ECARO and MENA region. The Virtual Hub team is responsible for business profitability, new donor acquisition, revenue maximization and management of day-to-day operations.
One of the key aspects of the role includes enablement and empowerment of the regional fundraising teams at the market level, to help strengthen long-term digital transformation, regional capacity building in digital fundraising, content, best practices, process improvement, with an end goal of supporting financial sustainability and growth in revenue through Performance Marketing, taking the region’s fundraising capabilities and results to the next level.

SUPPORT THE DIGITAL TALENT & KNOWLEDGE MANAGEMENT STRATEGY:

• Actively participating in the creation of a global digital fundraising community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.
• Leveraging Knowledge Management for improved digital fundraising results, identifying, sharing, and replicating case studies and best practices across markets.
• Promoting the recruitment & retention of Digital Talent across markets achieving improved digital fundraising results.

EDUCATION:

• An Advanced University degree in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, or another relevant technical field.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
• Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF), or Institute of Direct Marketing (IDM) qualifications or other equivalent professional qualifications would be an asset.

EXPERIENCE:

• A minimum of 5 years of progressively responsible professional experience in digital fundraising or marketing is required.
• Proven success in delivering successful digital marketing programs with demonstrated financial results is highly desirable.
• Experience in planning digital activity across a large organization, including running and planning workshops with cross-organizational stakeholders, is highly desirable.
• Proven project management skills delivering complex projects on time and budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data, and all other relevant KPIs, is highly desirable.
• Experience conducting audience research and insight projects is an asset.
• Experience working on GA360, DCM (CM360), DV 360, Salesforce, digital attribution, and campaign tracking projects are an asset.
• Experience in audience segmentation, Data management platform and Machine learning models is desirable.
• Experience working in agile environments with focus on scrum delivery (2-week sprints) is desirable.

The consultant is responsible for:

• Profit & Loss, business goals and budgeting for global markets (Virtual Hub).
• Deliver digital campaign and paid media strategy and support markets to drive growth in their digital acquisition, conversion and retention of supporters and donors.
• Advise & support the virtual hub team across functions (Paid media, content, website, salesforce, donor support, Digital agencies) and provide technical and strategic expertise across performance marketing campaigns (Search, Social, Email, etc.) to drive acquisition, conversion, lifetime value, loyalty and retention of donors.
• Support the capacity building, and knowledge transfer to global markets, with a focus on sharing learnings, best practices and templates, to help markets strengthen their own digital fundraising program