Consultant (12 months

at  UNICEF

Job no: 575057
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
UNICEF seeks to hire a talented Senior Digital Analytics Implementation Specialist who has strong knowledge in Google Analytics, Tag Manager, Optimize/Optimizely/VWO, Hotjar, Google Cloud Platform and Salesforce to deliver the best possible Analytics Implementation in the digital industry and apply rigorous analytics to help our paid media teams assess the effectiveness and impact of their media efforts and web platform team to improve our digital customer journey.
As a Data and Analytics Specialist, you will be focused on supporting with rapid response insights and tag management solutions our NATCOM, country offices and/or Global Initiatives in selected markets. You will provide analytics direction on digital fundraising campaigns, marketing channel attribution and marketing automation with a focus on improving donor experience, while managing and democratizing our global digital measurement framework as well as our first party data collection best practices. You will also be part of a growing, multi-faceted analytics, data and insights team that develops advanced analytic solutions for our markets across the globe.
We want to combine our deep media platform knowledge, analytics expertise and sharp fundraising acumen to understand the drivers of performance, with a goal to improve our revenue by 3X in the next 2 years. This role will be a key asset for the global Digital Fundraising team, contributing substantially towards its digital revenue growth, taking digital fundraising to an advanced level.

EDUCATION:

• Advanced university degree (Master’s degree or higher) in mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent quantitative fields is required. Alternatively, a first-level university degree (Bachelor’s degree or higher) with additional 2 years of experience in relevant fields may be accepted in lieu of an advanced university degree.

EXPERIENCE:

• A minimum of five years of progressive experience in the following fields: Google Analytics, GTM,data pipeline setup for digital tools such as salesformce marketing cloud, facebook capi, google ads, programatic, display ads, Optimize 360 or Optimizely implementation is required. At least three of those years must include hands-on expertise in Google Analytics, with experience working in Google BigQuery environments is required.
• Have experience in implementing and managing Google Analytics (GA360) for large brands is required.
• Experience working with paid media data, including but not limited to DCM data, Google analytics 360 data, QA and data validation in warehouse environments is required.
• Experience working with Cloud Platform environments and data warehouses such as BigQuery Data Warehouse or Microsoft Azure is required.
• Experience working directly with business users to build reports, dashboards and solving business questions with data is desirable.
• Prior experience in a UN organization is desirable.

• Own and manage Digital Analytics (Google Analytics), and Media Analytics and generating business intelligence.
• Implement Digital Analytics (Google Analytics), CRO (A/B tests) and Paid Media pixels (Google Ads, DCM, TikTok etc).
• Ensure Data Integrity, Accuracy, and Tagging as per best practices and global standards.
• Understand multiple data sources and develop methodology for joining data to relevant use cases.
• Contribute to building effective process management, quality checks, and reducing product & execution inefficiencies.
• Collaborate with PFP teams, UNICEF offices and ICTD for strategic projects such as the Google Marketing Platform, Digital Transformation, Google Cloud Data Hub and the CRM project.
• Identify gaps, architect solutions and provide optimization recommendations that drive digital fundraising campaigns and objectives.
• Translate data into human insights and stories that drive change in digital fundraising strategy and tactics.
• Work closely with leading media partners such as Google, Facebook, TikTok and other data partners to take advantage of new measurement features (FB CAPI, Google Enhanced Conversions) and learning opportunities.
• Work with various internal stakeholders to ensure projects are completed in a timely manner.
• Stay in touch with market needs and industry trends to identify pain points and gaps.
• Be responsible for quality and timely deliverables for team requests.
• Work with various internal stakeholders to ensure projects are completed in a timely manner.
• Document best practices and seek out opportunities to improve existing processes