Consultant (12 months

at  UNICEF

Job no: 576960
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.

EDUCATION:

• A first level university degree (Bachelor’s degree or higher) in marketing, computer science, engineering, technology, digital media, or a relevant field is required.

EXPERIENCE:

• A minimum of six (6) years of relevant professional experience in marketing technology, customer experience, MarTech, digital fundraising, or digital marketing, with a special focus on delivering positive P&L is required.
• Proven experience is required in the design, implementation, and value creation of customer data platforms, marketing data platforms, Salesforce email journeys, paid ads (Meta, Google), first party data, enterprise data warehouse , ML models, stakeholder management, KPI frameworks, use case definitions, Martech blueprint design, vision and value roadmaps, program management, project delivery in line with desired goals, quality checks, best practice implementation, data-backed analysis, and reporting (automated and manual) for new customer acquisition and income campaigns.
• Experience in managing long-term, multiple projects simultaneously across 2 or more international geographies is required. (Please include the list of geographies you managed in your cover letter).

The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Virtual Hub (VH) serves an incubator the digital function for 16 markets across MENA, ECARO, and Singapore, while acting as a testing ground for new technologies, marketing channels, and other types of innovation. The vision is to become the largest and most successful non-profit digital fundraising program in the world. The VH Martech consultant will focus on managing the marketing technology strategy and activation, with the goal of improving performance across media platforms such as META, TikTok, Google, Bing, Yandex, email, and other programmatic ads. Responsibilities include orchestrating new audiences, maintaining the customer experience, ensuring an optimization plan aligns with business goals, and establishing continuous testing with rapid innovation adaptation. Ultimately, the VH Martech consultant is responsible for the cookie-less advertising and audience-first fundraising and marketing strategy of the Virtual Hub.