Consultant (18 months

at  UNICEF

Job no: 574508
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.

TO QUALIFY AS AN ADVOCATE FOR EVERY CHILD YOU WILL HAVE…

Education:

• Advanced university degree (master’s degree or higher) in one of the following fields: Business Administration, Marketing, Communications, Engineering, Management, or another relevant technical field is required. Alternatively, a first-level university degree (bachelor’s degree or higher), in combination with an additional qualifying 2 years of experience, may be accepted in lieu of an advanced university degree.
• Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF), or Institute of Direct Marketing (IDM) qualifications or other equivalent professional qualifications would be an asset.

Experience:

• A minimum of eight (8) years of professional experience, with progressively increasing responsibilities, including direct responsibility for setting and meeting digital income targets. (required)
• Led diverse and geographically dispersed digital marketing teams previously in an inclusive and empowering manner. (required)
• Experience in, and deep knowledge of, the India country context including an understanding of potential audiences, digital trends in media, tech infrastructure and payments (required)
• Proven success in delivering successful digital marketing programs with demonstrated financial results is highly desirable.
• Experience in planning digital activity across a large organization, including running and planning workshops with cross-organizational stakeholders, is highly desirable.
• Proven project management skills delivering complex projects on time and budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data, and all other relevant KPIs, is highly desirable.
• Experience conducting audience research and insight projects is an asset.
• Experience working on GA360, DCM (CM360), DV 360, Salesforce, digital attribution, and campaign tracking projects are an asset.
• Experience in audience segmentation, Data management platform and Machine learning models is desirable.

Language:

• Fluency in English is required. Knowledge of an additional UN language is desirable.

Others:

• Committed to staying abreast of emerging technologies and trends within the fundraising scape.
• Skilled at articulating marketing solutions and interpreting data for non-technical colleagues.

Duty station: India, office-based

• Revenue Growth in digital through the development of a strategic and operational plan: Develop a long-term plan and strategy to enhance the digital business outcomes of ICO, such as revenue, loyalty, cost of acquisition, return on investment, number of new contributors (with a focus on monthly subscription pledge donors primarily), and increase in monthly recurring revenues.
• Talent needs assessment, Training and Capacity Building: Assess needs across strategy, resources, structure, skills, and infrastructure and suggest solutions based on objectives for the future and the current situation. This would be done in collaboration with the key stakeholders in the Country Office, Private Fundraising and Partnerships Regional Support Centre and PFP HQ
• Digital fundraising plan and execution, influencing and support: Coordinate the strategic planning, development, and implementation of digital fundraising activities within the digital fundraising team. Work closely with the Individual giving and digital fundraising team (Data, analytics, website, salesforce, content, paid media) and communications and content teams to implement the plan.
• Knowledge management: Provide guidance, information, and reports on the organization’s overall digital maturity, institutional preservation of best practices, future-proofing and digital fundraising performance while taking into account the organization’s changing internal and external environment as well as the dynamic nature of the digital ecosystem, market changes, and customer insights. The consultant will oversee the design, development, and implementation of the country office’s digital resource mobilisation and partnerships strategy for digital marketing and fundraising under the overall direction of the Resource Mobilisation Chief in ICO, regional, and global teams