Consumer Activation Manager (GMA)

at  JTI Japan Tobacco International

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Reporting to: Consumer Activation Strategy Manager
Duty Post: GMA
Application Duration: 1 week (until 9 August 2024)

WHO WE ARE LOOKING FOR:

• Bachelor’s Degree graduate, preferably of a Marketing / Business / Communications - related courses
• At least 5 years experience in Sales,Trade/Channel Marketing or Marketing that includes on ground Field Sales experience from an FMCG company.
• Good communication skills - Oral and Written (English, Filipino)

FUNCTIONAL SKILLS:

• Team Player: Expert in engaging cross-functionally with key stakeholders regularly. Build ‘sense of urgency’ and sustain a positive, winning environment.
• Analytics: Ensure data from various sources (e.g. Nielsen, TME, Tracker, consumer segmentation, field insights) are used to identify locally relevant commercial opportunities. Understand the ‘big picture’ and know where to find missing data & resources.
• Planning: Understand back-office processes & ressources in-depth and leverage sound project management skills.
• Be Commercial : Focus on tangible, commercial results. Always install suitable measurement processes. Focus on consmer conversion and acqusition, sustainable volume driving programs and distribution and SKU range expansion.
• Communication / Influence: Natural communicator applying a targeted communication style tailored to stakeholders. Able to achieve results through others.
  Are you ready to join us? Build your success story at JTI. Apply now!

WHAT THIS ROLE IS ABOUT

• The Consumer Activation Manager is the overall lead in the development of consumer activation initiatives for equity-building and CE initiatives for RMC and RRP aligned within the CBU strategies and brand priorities for Work (DSA), Live (GT/MT), Play (HRC) and emerging channels.
• The incumbent, working collaboratively with the Brand (HQ) and FMZ Teams (Field), will deliver activation plans, guidelines and establish a list of activities to support the national or regional brand campaigns and the bottom-up approach of the FMZ Teams in their program planning, execution, and evaluation within their region.
• The role will entail cross-functional working and co-ordination between FMZ Teams and HQ based functions (Brand, Consumer Activation, Sales, FFDG, Merchandising, PPO, Legal, and Compliance) to ensure the effective execution of consumer activation programs.