Consumer Marketing Manager - Oral Healthcare (Office-Based - Mississauga)

at  Philips

JOB DESCRIPTION

The Consumer Marketing Manager is responsible for the implementation of the business strategy for Philips Personal Health in alignment with strategic Market priorities. The core responsibilities are to represent the voice of the consumer for Philips in the Market and be responsible for delivering measurable business impact (growth, market share, and profitability).

• Drive the implementation of the consumer marketing strategy leading the cross functional team to achieve Oral Healthcare (Philips Sonicare) category ambitions in retail channels.
• Drive demand generation and ensuring that business performance is being delivered according to KPIs such as yearly sales, market shares, Integral Gross Margin (IGM) through price realization and product mix, A&P, Integral Sales Margin (ISM) and marketing ROI.
• Lead P&L Management consistently identifying opportunities for improvement and driving new actions.
• Responsible for creation and implementation of the go-to-market plan, consumer-centric Marketing plan and representing the voice of the consumer: Local insights about consumers, markets, competition, and trends, and providing input to the business.