Consumer Marketing Strategy Director - Des Moines, IA

at  Gannett

Consumer Marketing Strategy Director - Des Moines, IA
Req #42773
Des Moines, IA, USA
Job Description
Posted Tuesday, August 6, 2024, 11:00 PM

• Strategic Collaborative Planner
• Responsible to drive volume and revenue by overseeing consumer sales and engagement results for the Des Moines Register
• Develop sales and engagement strategic plans including the audience roadmap to drive revenue
• Work with news teams to incorporate high-performing and trending content into marketing plans
• Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
• Be present onsite at key meetings
• Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
• Ensure website and ads are functioning as expected for both print and digital subscriptions
• Create and launch in-app campaigns to drive subscriptions or improve engagement
• Communicate results with key stakeholders
• Respond to changing trends internally and externally
• Understand the competitive landscape in the market and factors that are impacting growth
• Adhere to all pricing strategies as defined by Local Revenue and Planning
• Connect with social, search, and email teams to stay abreast of most trends and best practices
• Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awarenes