Consumer Research Manager - Hybrid

at  Imperial Brands

PRINCIPLE ACCOUNTABILITIES

• Lead the definition / formation of research briefs for Category teams (and other business leaders where necessary), keeping the line of sight of the research priorities set by the Consumer Research Director and Head of Insights, existing consumer knowledge and business questions.
• Have overall responsibility for design and execution of custom, ad-hoc projects for Category teams and other business leaders, management of the existing and setup of research projects.
• Develop engaging stories that logically translates consumer data findings into conclusions and recommendations for Category teams and other business leaders where necessary
• Helps ensure objectivity of insights, by guiding Category teams’ ability to interpret consumer research findings, data and KPIs, in a way that is faithful to how the research was designed.
• Captures, consolidates and shares cross-category and category specific consumer learnings using IB platforms and assures this practice is followed for all projects
• Collaborates with Heads of Insights and Cluster teams to streamline execution of Category research projects in respective markets.

SKILLS AND EXPERIENCE REQUIRED

• Current or previous experience in a senior role in a global FMCG consumer research function, multi-market consumer research function, or equivalent role across multiple locations
• Demonstrable success of improving the quality of consumer research via centralising and systemising it in line with best practice
• Expert in questionnaires and research design, sampling theory and practice, consumer behaviour and marketing, recruitment, quantitative and qualitative methodologies
• Sound knowledge of in-home usage testing, ethnographic research, concept testing, pre/post initiative testing, shopper, marketing effectiveness brand & ad tracking, U&As, segmentation, pricing studies
• Experience in having strong stakeholder and client relationships; alongside managing agency relationships
• Highly collaborative, with an unflinching focus on improving working practices and co-ordination across multiple teams

ABOUT US

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference

Imperial Brands have a new exciting opportunity to join our insights function as a Consumer Research Manager. This is an exciting opportunity to challenge yourself further within our fast paced, dynamic and people focused organisation. You will join an inclusive, innovative global FMCG business supported by 25,000 employees.
Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Global Insight function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage.
Within it, the Global Centre of Excellence for Consumer Research team is a part of the Insights function, responsible for the timely provision of consistently excellent consumer insights that adhere to global best practice standards and ensuring that consumer research best practice is captured, shared and translated into research and method standards for future use.
As our Consumer Research Manager your role will focus on shaping and executing research projects that address the insight needs of Category teams that emerge from strategic, top-down demand, and oversee execution of continuous cross-category and category-specific research programs.