Consumer & Trade Activation Lead Manager (f/m/d)

at  JTI Japan Tobacco International

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com

WHO ARE WE LOOKING FOR - REQUIREMENTS:

• University degree in Marketing, Economics, Business Administration or similar
• Solid experience in Marketing/Brand activation, preferably in an FMCG company
• Substantial knowledge of cutting-edge technologies and the latest marketing tools
• Proven leadership skills as well as strong stakeholder management skills
• Thorough knowledge of MS Office
• Excellent command of written and spoken English

WHAT THIS POSITION IS ABOUT - PURPOSE:

The incumbent, reporting to the Marketing Director, sets precedence by enhancing our Customer Experience Management approach and by establishing orchestrated consumer & trade activities supporting brand, consumer and trade strategies. They overview and steer activation programs (incl. P&L responsibility) such as Festival, Events, 1-2-1, POSM & Trade activities securing full integration and calibration with Marketing & Sales functions. Additionally, they are responsible for driving a constructive & open team culture while managing the personal development of a dynamic & ambitious team.

WHAT WILL YOU DO - RESPONSIBILITIES:

• Develop successful consumer & trade programs and channels by extracting useful insights from customer data reshaping the consumer decision journey
• Supervise promotion and activation programs including content creation
• Build and develop state-of-the-art activation programs across our brand portfolio
• Drive the implementation of an overall CRM platform with the support of global excellence teams
• Consistently monitor and analyze activation metrics and strive for continuous improvement
• Plan, monitor and optimize activation investment in line with JTI’s portfolio & activation strategy
• Overview & develop trade programs in close collaboration with the KAM team
• Lead and mentor direct report, supporting their professional development & career aspirations
• Provide all necessary input to other Business functions within the area or responsibility
• Liaise closely with Geneva HQ stakeholders, agencies and other experts in the field of activation